Browsing: Lucasfilm

While it is clear that Disney/Lucasfilm released only one theatrical trailer (in the U.S.) and one international trailer for good measure, it looks like the studio is going to pull a Marvel and start with a television campaign like no other. Here’s the first, in what we guess will be a number of commercial spots for Star Wars: The Force Awakens, which I think we can all agree are NOT trailers. https://youtu.be/NPKE_GhrpMs

Read More

Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

Read More