Press Release
Mimoco, creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, and Warner Bros. Consumer Products on behalf of DC Entertainment, the world’s largest publisher of comic books, introduce the Batman™ “The Dark Knight Rises” Edition, Superman, and The Flash series of MIMOBOT designer USB flash drives. Joining the original Batman and Green Lantern waves of MIMOBOT flash drives, these essential super hero characters are available in up to 64GB capacities and come preloaded with bonus Mimory™ and mimoDesk™ suites of screensavers, avatars, and wallpapers.
“We’re beyond thrilled to introduce these iconic and essential super heroes into the DC Comics X MIMOBOT line-up,” says Scott Seraydarian, Director of Media at Mimoco. “Superman, in many ways, defined American pop-culture in the 20th Century, and The Flash is just perfect for our line of designer USB flash drives. We at Mimoco are also excited to see ‘The Dark Knight Rises’ when it hits theatres this summer and are pleased to take part with the release of our awesome new ‘The Dark Knight Rises’ Edition of Batman MIMOBOT flash drives.”
Batman™ (“The Dark Knight Rises” Edition) X MIMOBOT® features a brand-new design inspired by the Christopher Nolan-helmed trilogy of films. Batman™ (“The Dark Knight Rises” Edition) X MIMOBOT allows you to safely transport your documents, pictures, music and more, in style.
Bane™ (“The Dark Knight Rises” Edition) X MIMOBOT®, a San Diego Comic-Con exclusive produced in a limited edition of only 500 units, presents the powerful villain in this summer’s highly anticipated film. With his characteristic life-sustaining face-mask and military jacket, Bane (“The Dark Knight Rises” Edition) X MIMOBOT is focused on destroying the Batman once and for all, with a little help from your digital data, of course…
Superman™ X MIMOBOT® – The Man of Steel is now the ultimate in transportable data! Don’t be Clark Kent! Take off those glasses, tear open your shirt, and save the day with all of your music, pics, and documents at the tip of your fingers. All of it will be packaged as one of the most iconic super heroes of all time, complete with red cape, S-shield, and swooping hair. When you need your digital data, Superman MIMOBOT will be there to save the day!
The Flash™ X MIMOBOT® – Store and transport your data at lightning fast speeds with the ultimate self-referential flash drive of all time, The Flash MIMOBOT designer USB flash drive. Could there be a more perfect character for a character-based flash drive? The answer, of course, is no. With his retro crimson super hero threads and lightning bolt insignia, The Flash MIMOBOT can fetch your data and come back again before you can say, “Hey! Where’d The Flash MIMOBOT go? Oh, wait, there it is!”
The full DC Comics x MIMOBOT USB flash drive collection is now available exclusively at www.mimoco.com and in select retail shops worldwide.
About Mimoco
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus MimoDesk™ content. Learn more at www.mimoco.com.
About “The Dark Knight Rises”
Opening in theatres and IMAX on July 20, 2012, “The Dark Knight Rises” stars Christian Bale, Michael Caine, Gary Oldman, Anne Hathaway, Tom Hardy, Marion Cotillard, Joseph Gordon-Levitt, and Morgan Freeman. Christopher Nolan directed the film from a screenplay by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer. Emma Thomas, Christopher Nolan and Charles Roven are the producers, with Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull serving as executive producers, and Jordan Goldberg co-producing. “The Dark Knight Rises” is based upon Batman characters created by Bob Kane and published by DC Comics. Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Film by Christopher Nolan, “The Dark Knight Rises,” to be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film has been rated PG-13 for intense sequences of violence and action, some sensuality and language. www.thedarkknightrises.com
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes-a giving campaign featuring the iconic Justice League super heroes-to raise awareness and funds to fight the hunger crisis in the Horn of Africa.
All related characters and elements are trademarks of and © DC Comics.
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