Dynamite announces today that all comic titles through August 31 Final Order Cutoff and September 23 on-sale are fully returnable by retailers.
The current climate that impacts many retailers and businesses at this time has persisted, and Dynamite is recommitting to their efforts in assisting partners through it. This extends a policy that has been active since March and is the second such extension. Dynamite has been overwhelmed by the positive support from retailers even in this difficult period, with double-digit order increases at FOC and higher sell-through rates at Diamond.
Direct market retailers are integral to the health of the comics market and medium and Dynamite stands with these hardworking advocates of everyone’s favorite art form, creators, characters and stories. In this era, the comic book store and its wares are ultimately also the nexus by which so much of the rest of popular entertainment revolves or takes cues from. This announcement joins another today noting the continued discounts offered to retailers on perennial products and more by Dynamite, an effort that is also continuing from a string of sales all through this year.
“Retailers are incredibly important to us. Neither of us can do our jobs and survive without the other,” said Nick Barrucci, Dynamite CEO and Publisher. “We instituted this returnable program and others, then we extended it, and now we’re extending it again. Though some may laugh at that, we’re always trying to be optimistic that everyone will be fully pulled out of this pandemic sooner than later. But we are always ready to adjust accordingly and continue our support for our partners so we can continue thriving under these conditions.”
About Dynamite Entertainment
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high-profile creators in comics and entertainment, including Gail Simone, Christopher Priest, Leah Moore, Kevin Smith, David Walker, Vita Ayala, Danny Lore, Neil Gaiman, Garth Ennis, Darick Robertson, Mark Russell, Brandon Thomas, Amy Chu, Reginald Hudlin, Nancy Collins, David Walker, Steve Orlando, Greg Pak, Jenny Frison, Matt Wagner, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles – including Alex Ross and Jim Krueger’s Project Superpowers – have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.