Major Spoilers had a few minutes to talk with Matt Hawkins, President and Chief Operating Officer of Top Cow Productions, about the announcement the company was releasing the Darkness: Accursed Volume 1 trade paperback for $4.99.
Major Spoilers: How do you respond to those who say, “I’ve wasted my money when I could have waited for the trade?”
Matt Hawkins: I say, “No you didn’t.” You got to read it a lot earlier than everyone else did. You got something that has some [lasting]value.  For me, when I get a trade, I often find I’m a year behind…”
Matt had a lot more to say about this incentive program, in our interview. If you want to check out the entire conversation Major Spoilers had with Matt Hawkins, be sure to listen to episode #45 of the Major Spoilers Podcast, hitting the Internets near you, next week.
I know, I’m such a tease, aren’t I?
2 Comments
how many times did i pay 20$ for a trade, only to find it at 10$ a few months later at the same store. these things happen. if you always wait, you won’t read anything, ever.
Really, there’s nothing wrong with selling the first trade in a series at a cheap price, Vertigo does something very simliar (Volume ones are always $9.99 for vertigo trades in the last four or so years). That’s how you hook someone into trying something they may not have been inclined to.
I know I’ve picked up plenty of trades at conventions for $5 that were only on the edge of my radar and am happy I picked them up.