PRESS RELEASE
Hasbro’s entertainment studio, eOne, and Netflix launchTRANSFORMERS: BOTBOTS, the first ever comedy series in the beloved TRANSFORMERS franchise, set to premiere on March 25, 2022 on Netflix with 10, twenty-two minute episodes.
TRANSFORMERS: BOTBOTS is an animated series, full of high energy humor that will delight kids, transporting the next generation of viewers into a brand new world of mischievous little ‘bots. When a mall is hit with Energon, everyday objects from the food court, the hardware store and other locations spring to life and convert into tiny Transformers robots called BotBots.
This series offers a little something for everyone as BotBots come in a wide and unique range of hysterical characters, who are the epitome of… MORE THAN MEETS THE EYE. They formed squads based on the store they came from, but not every ‘bot was in their correct store when they came to life. By day, these BotBots hide quietly on mall store shelves but at night, they jump headfirst into adventure until a misfit group of BotBots called ‘The Lost Bots’ run into the mall security guard and put all the ‘bots in danger. Will these zany ‘bots be able to overcome their differences, defeat the security guard and gain acceptance with the other ‘bots? The entire family will enjoy this hilarious new series that is silly, wacky, and fun!
Executive produced by Kevin Burke and Chris “Doc” Wyatt (Spider-Man, Transformers: Rescue Bots Academy, Stretch Armstrong & the Flex Fighters) they also serve as showrunners on the series.
ABOUT eOne FAMILY BRANDS
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro, Inc. (NASDAQ: HAS), eOne’s expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne’s Family Brands division is a team within the global Hasbro family that specializes in the development, production, distribution and brand management of kids entertainment. Key properties in the brand portfolio include international preschool TV phenomenon Peppa Pig; superhero hit PJ Masks; newly-launched pre-school series Ricky Zoom; My Little Pony and Jem. Alongside these popular brand properties, eOne’s Family Brands’ portfolio also boasts acclaimed kids content including Ben & Holly’s Little Kingdom, Winston Steinburger and Sir Dudley Ding Dong and Cupcake & Dino: General Services. eOne’s Family Brands team currently has over 200 employees based in London, Paris, New York, Toronto, Melbourne, Hong Kong, Shanghai and São Paolo.
ABOUT TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About HASBRO
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
