Press Release
Peavey Electronics®, one of the world’s largest manufacturers and suppliers of musical instruments and professional sound equipment, proudly announces its all-new line of officially licensed musical instruments celebrating the iconic DC Comics Super Heroes.
Available exclusively from Peavey – under license with Warner Bros. Consumer Products on behalf of DC Entertainment – these new musical instruments will capture DC Comics Super Heroes Superman, Batman, Wonder Woman, The Flash, Green Lantern and many more, in highly detailed artwork on guitars, percussion instruments and accessories. The instruments will be specially designed for DC Comics enthusiasts, serious collectors, and musicians of every skill level from beginner to pro.
“We are thrilled about this unique partnership with Peavey Electronics that unites the worlds of music and the DC Comics Super Heroes. Fans of all ages and skill levels will now be able to show off their musical super powers with this unique line of instruments and accessories,” said Karen McTier, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
“We are excited about bringing together these two iconic brands and creating something special,” said Hartley Peavey, founder and CEO of Peavey Electronics. “Musicians, music fans and comic aficionados alike will be delighted and inspired by these new musical instruments featuring their favorite DC Comics Super Heroes.”
The new product line will debut in summer 2013 with a half-size Peavey acoustic guitar featuring the DC Comics Super Heroes, followed by a three-quarter size Peavey electric guitar and the full-size Peavey Rockmaster® electric guitar. Peavey will also release guitar picks and straps featuring DC Comics Super Heroes and villains such as Aquaman and The Joker, as well as Watchmen and other fan favorites.
Founded in 1965, Peavey Electronics has been a leading manufacturer and supplier of musical instruments since the company revolutionized guitar making by introducing computer-aided manufacturing techniques in the 1970s to vastly improve quality and consistency. Today, the methods Peavey pioneered are the industry standard worldwide.
Peavey and the DC Comics-inspired musical instruments and accessories will be available in summer 2013 at specialty and major national retailers.
Find out more at www.peavey.com
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.
AQUAMAN, BATMAN, GREEN LANTERN, SUPERMAN, THE FLASH, WATCHMEN, WONDER WOMAN and all related characters and elements are trademarks of and © DC Comics.
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About Peavey Electronics®
Founded in 1965, Peavey® is one of the world’s largest manufacturers and suppliers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and distributes to more than 130 countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio®, Composite Acoustics® and Trace Elliot® brands and affiliates can be found on concert stages and in airports, stadiums, theme parks and other venues around the world. To find out more, visit www.peavey.com.
