PRESS RELEASE –
Space Goat Productions, publishers of Evil Dead 2 and The Howling comic books, Backpack Editions graphic novels, and tabletop games based on hit pop culture properties like The Terminator, announced the formation of a new retail advisory group. Dubbed “The Goat Herd,” the group consists of 15 direct market retailers from around North America who have agreed to lend their perspectives and very much solicited advice to Space Goat as the publisher prepares for the next phase of its growth.
“We’re certainly not the first publisher to reach out to comic book retailers for input,” said Shon Bury, Publisher at Space Goat, “and we certainly won’t be the last. But we are committed to acting on what we learn from our conversations with the folks on the frontline of the daily effort to deliver great content to readers. Anything we can do to better serve the interests of their businesses and the passions of their customers, we’re prepared to do.”
“From the outset, we determined to keep the group small in its inaugural year,” said JD Boucher, Marketing Director at Space Goat. “We sent out invitations shortly after ComicsPRO, seeking to limit membership to 15 stores that were sincere in their willingness to work with us. Our goal here has been to go deep rather than wide.”
“We’re always interested in helping smaller publishers succeed,” said Chris Brady, owner of 4-Color Fantasies in Rancho Cucamonga, California. “There’s less of a safety net for them, so if we can help them pick their shots, we’re more than happy to do so.”
In exchange for such engagement, Space Goat has arranged for “members of the herd” to enjoy access to works in progress across the entire SGP publishing portfolio, deep discounts and free shipping for all direct orders that meet a modest minimum, participation in group exclusive variant programs, in-book ad pages promoting member stores, customized digital marketing materials, and free mini comic previews of every new #1 shipped at no charge.
“Lots of publishers ask for our advice and opinions, but only a few actually seem to listen,” added Wayne Winsett, owner of Time Warp Comics in Boulder, Colorado. “Space Goat appears to be among the latter.”
“We do what we can,” added Bury. “While we’re known to be scrappy, nimble and sometimes a little stubborn – we also know that there’s a lot we can do better. And we will.”
About Space Goat Productions, Inc.
Created in 2006, Space Goat Productions has 150 years of combined experience producing comic books, tabletop games, video games, commercial art, and concept design. They have worked on global brands and produced commercial art with Blizzard Entertainment, Riot Games, Marvel Comics, DC Entertainment, Disney Interactive, Nike, Universal City, Penguin, Capstone, Scholastic, and more. Space Goat is the publisher of the Evil Dead 2 and The Howling comic books along with their line of Backpack Editions, graphic novels designed to fit in the backpacks of a diverse readership. Their new tabletop game division, Space Goat Play, launched with the Evil Dead 2, Terminator, and The Howling Board Games to critical acclaim. For more information please visit www.spacegoatpublishing.com, www.merchgoat.com, and on Facebook at www.facebook.com/spacegoatpublishing
