Press Release
On the heels of two wildly popular IRON MAN movies, IRON MAN 3 rockets into theaters on May 3, 2013. In 2013, Hasbro will celebrate the world of IRON MAN with a new toy line featuring the iconic Super Hero.
For the first time, Hasbro introduces the ASSEMBLERS line of IRON MAN toys – action figures featuring an Interchangeable Armor System that can be switched out between action figures to create hundreds of combinations, inspired by the armor TONY STARK wears in the IRON MAN 3 film.
The 2013 IRON MAN 3 product line includes the following:
MARVEL IRON MAN 3 ASSEMBLERS Action Figure Assortment
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2013)
In 2013, kids and fans can recreate the excitement of the IRON MAN 3 film with the buildable ASSEMBLERS action figure line. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create 100’s more combinations. Each figure sold separately.
MARVEL IRON MAN 3 ASSEMBLERS BATTLE VEHICLE
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2013)
When IRON MAN needs to get blasted into battle, he rolls out in his repulsor-charged race car. This armored, amped-up for battle, and super-fast BATTLE VEHICLE is ready to convert into power-enhanced exo-armor at a moment’s notice! Launch the included IRON MAN figure into action with the figure-launching feature! Continue the ASSEMBLER play by connecting IRON MAN’s weapon arms to the vehicle. Includes vehicle, IRON MAN figure, 3 weapon-arm accessories, and figure-launch accessory.
MARVEL IRON MAN 3 ARC LIGHT ASSEMBLERS 3-Pack
(Approximate Retail Price: $24.99; Ages: 4 & up; Available: Fall 2013)
Recreate the excitement of the IRON MAN 3 film with the ultimate collection of the buildable ASSEMBLERS action figure line with this 3-pack of IRON MAN armors plus gear and accessories! With this pack, kids and fans can create more than 100 combinations of armor with the Interchangeable Armor System. One piece of included armor features a light-up arc light in the torso. All included armor pieces are compatible with the standard ASSEMBLERS figures (sold separately).
MARVEL IRON MAN 3 MICRO MUGGS Action Figure Assortment
(Approximate Retail Price: $2.99; Ages: 4 & up; Available: Spring 2013)
The most epic IRON MAN movie yet gets Hasbro’s smallest, coolest IRON MAN collectibles! Each 1.75-inch IRON MAN MICRO MUGGS, based on 2013’s eagerly anticipated blockbuster, IRON MAN 3, comes individually blind-boxed. There are 24 unique armors across two waves to collect! Each sold separately.
MARVEL IRON MAN 3 3.75-INCH ALL-STAR Action Figure Assortment
(Approximate Retail Price: $5.99; Ages: 4 & up; Available: Spring 2013)
This IRON MAN 3 3.75-inch All-Star action figure assortment features six different IRON MAN designs to collect across two waves! Each figure comes with one weapon accessory and five points of articulation. Each sold separately.
MARVEL IRON MAN 3 SUPERHERO SQUAD Movie Pack Assortment
(Approximate Retail Price: $12.99; Ages: 3 & up; Available: Spring 2013)
The MARVEL IRON MAN SUPERHERO SQUAD figures feature a unique style inspired by the movie and a fun, smaller scale that appeals to young, aspiring Super Heroes as well as the seasoned IRON MAN enthusiast. There are two theme packs to collect – BATTLE VAULT and EXPO AIR ASSAULT – and each includes three movie-styled IRON MAN figures. Each pack sold separately.
MARVEL IRON MAN 3 IRON FLYERS
(Approximate Retail Price: $9.99; Ages: 6 & up; Available: Spring 2013)
From the makers of NERF comes a cool new way for kids and fans to send their IRON MAN hero soaring! The foam IRON FLYER figures and dart can be launched up to 15 feet! Collect both IRON MAN and WAR MACHINE. Each sold separately.
MARVEL IRON MAN 3 MOTORIZED BATTLE CHARGER Vehicles
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2013)
The IRON MAN 3 MOTORIZED BATTLE CHARGER vehicles are ready for action! Pull back on the BATTLE CHARGER in vehicle form to watch it race across the floor and flip automatically from vehicle into a robot mode of IRON MAN or WAR MACHINE! Each sold separately.
IRON MAN 3 MARVEL LEGENDS 6-Inch Figures
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2013)
MARVEL LEGENDS Build-A-Figure excitement comes to the IRON MAN line!
The 6-inch scale IRON MAN MARVEL LEGENDS figures are highly articulated with collector-friendly detail! IRON MAN MARVEL LEGENDS figures are also part of the Iron Monger Series Build-A-Figure collection. Each figure comes with a body part you can use to build your own Iron Monger figure. Collect all 6 figures to build Iron Monger! The complete Iron Monger Build-A-Figure series includes Iron Patriot with torso, Classic Iron Man with right leg, Heroic Age Iron Man with left leg, and three additional figures coming in fall 2013! Each sold separately.
MARVEL IRON MAN 3 ARC STRIKE IRON MAN Figure
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2013)
Pretend to power up and take off with this feature-packed electronic figure with ARC STRIKE technology! The 10-inch large-scale figure features IRON MAN in his latest state-of-the-art armor from 2013’s eagerly anticipated blockbuster, IRON MAN 3. Packed with pulsing lights, combat sounds and heroic phrases from the movie, the ARC STRIKE IRON MAN figure features a flight-simulating automatic head-tilt feature, and has two motion-activated modes of play—“Ground Attack Mode” and “Air Attack Mode”. Three AAA demo batteries included.
MARVEL IRON MAN 3 ARC STRIKE IRON PATRIOT Figure
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2013)
Pretend to power up and send IRON PATRIOT into battle with this feature-packed electronic figure with ARC STRIKE technology! The 10-inch large-scale figure features IRON PATRIOT in his latest state-of-the-art armor from 2013’s eagerly anticipated blockbuster, IRON MAN 3. Lift IRON PATRIOT’s arm to lower his missile pack down onto his shoulder and launch his double-headed missile. The ARC STRIKE IRON PATRIOT figure is packed with pulsing lights, combat sounds and heroic phrases from the movie. Three demo AAA batteries included.
MARVEL SONIC BLASTING IRON MAN Figure
(Approximate Retail Price: $34.99; Ages: 4 & up; Available: Spring 2013)
The 15-inch scale SONIC BLASTING IRON MAN figure is packed with loads of firepower! Featuring a motorized rotating missile blaster that fires five projectiles with five more to load – kids and fans will have a ‘blast’ pretending to battle! Figure features Night Ops black & gold suit and glow-in-the-dark armor! Each figure features lights in the chest and eyes and includes battle sound effects and heroic phrases. 20 missiles included. Three AA batteries required. Batteries not included.
The 2013 IRON MAN 3 ARC FX SERIES role-play product line includes the following:
MARVEL IRON MAN 3 MOTORIZED ARC FX GAUNTLET
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring 2013)
Kids can pretend to armor up like the popular MARVEL Super Hero with the wrist-mount disc-blasting MOTORIZED ARC FX GAUNTLET by firing foam discs more than 20 feet with the GAUNTLET’S motorized rapid-fire blasting action! Each IRON MAN 3 ARC FX GAUNTLET comes with 10 NERF foam discs. Three AA batteries required. Batteries not included.
MARVEL IRON MAN 3 ARC FX MISSION MASK
(Approximate Retail Price: $24.99; Ages 5 & up; Available: Spring 2013)
Kids can wear the IRON MAN 3 ARC FX MISSION MASK to hide their identity from their adversaries, like the iconic MARVEL Super Hero. The most high-tech IRON MAN mask yet, features dual missile launchers and ARC FX glowing visor lights and targeting beam light effect that lets kids have a remarkable, authentic IRON MAN experience! The mask also features sound effects and heroic movie phrases from the IRON MAN 3 feature film. Three demo AAA batteries included.
MARVEL IRON MAN 3 ARC FX WRIST ARMOR
(Approximate Retail Price: $6.99; Ages: 5 & up; Available: Spring 2013)
Fire missiles from your wrist like IRON MAN with the ARC FX WRIST ARMOR roleplay toy! The adjustable size ARC FX WRIST ARMOR toy comes with two launching missiles for fans to recreate the action and excitement of the IRON MAN 3 film.
MARVEL IRON MAN 3 ARC FX REPULSOR
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring 2013)
Pretend to armor up and have a blast with the IRON MAN 3 ARC FX REPULSOR! Worn on the wrist and palm with adjustable sized straps, the ARC FX infused roleplay version of IRON MAN’s famous repulsor features heroic lights and sounds! Three demo AAA batteries included.
MARVEL IRON MAN 3 ARC FX HERO MASK Assortment
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring 2013)
Kids can put on the ARC FX HERO MASKS and pretend to be just like their favorite Super Hero! The ARC FX HERO MASKS look cool with lights on AND off with the glow-in-the-dark face plates! There are two masks to collect – IRON MAN and IRON PATRIOT, each sold separately.
The 2013 IRON MAN 3 TITAN HERO SERIES product line includes the following:
MARVEL IRON MAN 3 TITAN HERO SERIES IRON MAN 12-inch Action Figure
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2013)
Kids and collectors alike will have big fun with the IRON MAN 3 TITAN HERO SERIES 12-inch figure which features five points of articulation and incredible classically-styled detail.
MARVEL IRON MAN 3 TITAN HERO SERIES IRON PATRIOT 12-inch Action Figure
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2013)
A natural companion to the TITAN HERO SERIES IRON MAN figure, the 12-inch IRON PATRIOT figure has five points of articulation and classic styling unique to IRON PATRIOT.
