Press Release
Disney Publishing Worldwide (DPW) has launched today a new, interactive storybook app for young readers featuring the voice of comic book legend and Spider-Man co-creator Stan Lee. “The Amazing Spider-Man: An Origin Story” app provides a new way for DPW’s hundreds of thousands of readers worldwide to experience comic stories. Complementing the original book from the Marvel Origins storybook series, the app retells the story of Peter Parker’s transition from teen to Super Hero with music, activities, and more.
“The Amazing Spider-Man app is a terrific first introduction to the Spider-Man story for young readers,” said Stan Lee. “It’s exciting to be a part of the creation of this authentic, interactive reading experience for children.”
“The Amazing Spider-Man: An Origin Story” storybook app features interactive, action-packed artwork, sound effects, music, and story-based activities that allow readers to test their strength, swing through the city, and use web-shooters to stop burglars – all with the touch of a finger. Lee lends his voice and bravado to the app in “Read to Me” mode for an extra “POW!”, along with three other reading modes that cater to a variety of reading levels.
Children also have the chance to help Spider-Man suit up in his gear through drawing exercises and hunt for secret “No-Prizes” within the app, which were originally implemented in 1964 by Lee when a Spider-Man fan found a continuity error in a comic and wrote a letter to the publisher.
“The Amazing Spider-Man: An Origin Story” is available in English for $6.99 from the App Store on the iPad, iPhone, and iPod Touch or at www.itunes.com/appstore. Following the initial release, additional languages will be added for localization across Europe and Asia.
For more information, visit http://disneybookapps.com and www.facebook.com/DisneyReads, or follow @DisneyReads on Twitter.
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines, with over 250 million children’s books and over 400 million children’s magazines sold each year. Disney Publishing Worldwide consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints including Disney Book Group in the U.S., Disney Libri in Italy and Disney Libros in Spain. DPW publishes a range of children’s magazines globally including Topolino, Le Journal de Mickey, and Donald Duck, as well as family titles in the U.S. which include Disney FamilyFun and Phineas and Ferb. Disney English is DPW’s English language learning business which includes Disney English learning centers in China and a worldwide retail licensing program. DPW’s digital products include bestselling eBook titles as well as original apps. Headquartered in White Plains, NY, Disney Publishing Worldwide publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.
