The Wall Street Journal has a good article outlining H’wood’s big drive to turn popular toy properties into movies.
The craze for toy-driven feature films has given rise to a new term in the Hollywood lexicon. In production meetings, studio executives have begun asking if a particular project is “toyetic” — meaning whether its concept can lend itself to a toy, and whether the project will be able to sell tickets and merchandise.
Toward the end of the article, the next big toy to movie announcement is made. Hasbro recently acquired the rights to the Micronauts, and is looking at J.J. Abrams to produce the movie adaptation.
