Last night during ESPN2’s Bricktown Showdown, Marvel debuted its new Embrace Change ad to promote Secret Invasion.
Stephen Schleicher
Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...
7 Comments
Okay….
I was sitting in a sports bar last night having a burrito when that ad played on ESPN. I peed AND pooped my pants. It took me a second to remind myself that there was NO actual invasion, and that my best friend wasn’t a Skrull in disguise. Which would have sucked since he drove….
is this the ad steviecool was talking about on the forum?
Was the ad REALLY this lame? Maybe they should have hired my 13 year old niece to produce it. Her YouTube videos even put this to shame.
I’m acually surprised there wasn’t any overt advertising for Secret Invasion in the ad. Very “Lost/Dharma.”
The real problem is that based on where the series is now, they should have started running this ad six weeks ago. Not sure if it wil tie in the ending or not..
Hermit: yes
Stephen S arleady verified that this was the ad (me/forums),
but I would also add (no pun intended there)
1. I think I can do better graphics with Microsoft Paint.
2. Way to put a commercial out there that does nothing for promoting the product.
Marvel… Comics? Marvel… Entertainment? Marvel… Studios?
In order to generate interest in a product, 99 times out of a 100 you should say what the product actually is.
3. I think Marvel should have added “Kids… you SHOULD embrace change, because that change in your hand ain’t gonna be enough for this $32 story.”
Great concept, horrible execution.
Do they have focus groups in Marvel anymore?
I mean, seriously, people would do it for free. I did, once (for their website).