PRESS RELEASE
Dynamite Entertainment is proud to announce that Elvira, Mistress of the Dark – the beloved horror icon brought to (after)life by actress Cassandra Peterson – will join their line of licensed pop culture properties courtesy of a new licensing agreement with Queen “B” Productions and DevlinAgency. The publisher will develop and manufacture a wide variety of product categories including comic books, trading cards, posters, lithographs, card games, and board games.
With her signature blend of sex appeal, fearlessness, sarcasm, and smarts, Elvira rose to stardom in 1981 as the nationally syndicated hostess of Elvira’s Movie Macabre. Her distinct personality a hit with audiences everywhere, she evolved quickly into a cultural icon and film star (including two motion pictures, Elvira, Mistress of the Dark and Elvira’s Haunted Hills). Becoming a universally recognized brand, Elvira is a hallmark of Halloween costumes, action figures, pinball machines, Halloween decor, model kits, calendars, perfume, and dolls, and over the course of thirty-plus years, has served as a spokesperson for global brands including Coors and Pepsi.
Cassandra Peterson says, “Where better to find ‘Yours Cruelly’ then with my fellow freaks and fiends of the comic book scene? Nooo….of corpse I’m not talkin’ about you, darling, but the ghouls and goblins in the pages of my very own Dynamite comic book! I can’t wait to light this powderkeg!!”
Scott D. Marcus, President of DevlinAgency says, “We are thrilled to be working with Dynamite on new ELVIRA comic books, and many other exciting consumer products. We took our time to find the right company to carry on the tradition of ELVIRA comic books and ultimately chose Dynamite because of their talent, marketing, and distribution….and they are cool dudes!”
Nick Barrucci, CEO and publisher of Dynamite Entertainment, says, “Elvira is timeless. Who else straddles the line between camp and class like Cassandra Peterson’s adored alter-ego? Her image is blazoned in the mind’s eye of a generation, a fierce and feminine figure as fresh on October 31st, 2017, as she was when she appeared on October 31st, 1981. It’s a delight to bring her fans (and her fiends) a wickedly wide array of brand-new comics, games, and merchandise, as we expand our merchandising categories.”
“I think we’re all pretty excited to bring Elvira back to comics,” says Kevin Ketner, Assistant Editor at Dynamite. “Just taking a look at how people consume media and have embraced horror movies and camp, it’s a perfect time! Plus, she’s absolutely iconic. She’s the horror host that is currently missing from our lives and our comic shops… or digital outlets.”
Fans are encouraged to subscribe to Dynamite’s social media for the latest news and updates on product development and release. Dynamite Entertainment products are available at comic book stores worldwide, and digital comics are available through Comixology, Kindle, iBooks, Google Play, Dynamite Digital, iVerse, Madefire, and Dark Horse Digital.
About Dynamite Entertainment:
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high-profile creators in comics and entertainment, including Kevin Smith, Alex Ross, Neil Gaiman, Andy Diggle, John Cassaday, Garth Ennis, Jae Lee, Marc Guggenheim, Mike Carey, Jim Krueger, Greg Pak, Brett Matthews, Matt Wagner, Gail Simone, Steve Niles, James Robinson, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles – including Alex Ross and Jim Krueger’s Project Superpowers – have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.
About Elvira:
Halloween icon Elvira, Mistress of the Dark, was the first horror host ever to be syndicated throughout the US on national TV and has undoubtedly become the best-known Horror Host of all time. In addition to her original TV show Movie Macabre, she produced, wrote, and starred in the feature films Elvira, Mistress of the Dark and Elvira’s Haunted Hills, the TV reality series Search for the Next Elvira, and the series 13 Nights of Elvira for Hulu. She has made recent appearances on RuPaul’s Drag Race, Celebrity Ghost Stories, Oddities, Counting Cars, Fangasm, Face Off, and Halloween Wars. In October 2016, Elvira released a large-format photo retrospective book celebrating 35 years of the cultural icon. In July 2017, Elvira stars in the Call of Duty video game franchise in the new Infinite Warfare DLC Zombies mode. Elvira is played by actress-writer Cassandra Peterson, who has spent over three decades solidifying the Elvira brand.
