Press Release
ReedPOP, the number one producer of the world’s largest pop culture events and the company behind New York Comic Con (NYCC) and the inaugural New York Super Week (NYSW), announced a partnership with Chevrolet and Uber that will put fans in the driver’s seat of convenience at this year’s events. As part of the partnership, Chevrolet will custom wrap nine differentcar models with some of the most iconic characters from comics, video games and literature that fans can Uber to events all across the city. The partnership will kick-off on October 3 and run through October 7.
Comic Con fans will also have a chance to win exclusive access to great prizes and collectable thanks to the Chevrolet and Uber partnership. For instance, those who ride in the New York Super Week Chevrolet Tahoe will be eligible to receive New York Comic Con and New York Super Week t-shirts, tickets to New York Super Week events and much more, including the daily grand prize of 3-Day Tickets to New York Comic Con.
Fans will also be eligible to win a trip to NYCC 2015 with VIP Tickets and a Chevy Car Exclusives Prize Pack through the “Chevrolet Gives You the Keys to NYCC” contest. Starting on October 3, fans are encouraged to tweet creative photos of one of the cars, using the hashtag #ChevyNYCC. Following the completion of New York Comic Con on October 13, NYCC and Chevrolet will pick the 10 best photos as finalists.
“This is the first year that we’re bringing New York Comic Con out of the Javits Center with New York Super Week and this partnership will allows fans to get to where they need to be throughout New York City,” said Larry Settembrini, Director of Strategic Accounts for ReedPOP. “Having some of the biggest brands custom wrap these Chevrolet cars will truly let everyone know that New York Comic Con is here and add another layer of pop culture to the week!”
“Chevrolet is thrilled to take our three year partnership with New York Comic Con to a new level of fan engagement,” said Chevrolet Marketing Manager Todd Reynolds. “These one-of-a-kind Chevy vehicles will provide fans with a unique opportunity to cruise around the city for free in pop culture style.”
As part of the partnership, Chevrolet will wrap nine different vehicles that fans can Uber to New York Super Week, throughout New York City. Some of these cars will also be on display at the Javits center during NYCC. The full lineup of cars can be found below:
• BOOM! Studios – Chevrolet Cruze will be wrapped with various characters from Boom! Studios.
• Dark Horse – Chevrolet Volt will be wrapped in characters from the Fire & Stone comic book series featuring Aliens, Predator, Prometheus, and Alien vs. Predator.
• Image – Chevrolet Sonic will be wrapped with imagery from the new hit series WYTCHES, by comic superstars Scott Snyder and Jock.
• Valiant Entertainment – Chevrolet Equinox will be wrapped with artwork from the upcoming series The Valiant – by New York Times best-selling writers Jeff Lemire & Matt Kindt and Eisner Award-winning artist Paolo Rivera.
• IDW – Chevrolet Equinox will be wrapped with images of the famed Eric Shanower and Gabriel Rodriguez comic character Little Nemo.
• New York Super Week – Chevrolet Tahoe will be wrapped with New York Super Week artwork..
• Random House – Chevrolet Tahoe will be wrapped with classic characters and scenes from George R.R. Martin’s new book, The World of Ice and Fire: The Untold History of Westeros and the Game of Thrones.
• SEGA – Chevrolet Suburban will be wrapped with Sonic the Hedgehog and friends from SEGA’s upcoming Sonic Boom video games and animated series.
• TBS – Chevrolet Impala will be wrapped with characters from Seth McFarlane’s hit series American Dad.
New York Super Week will take place October 3-12, leading into the East Coast’s biggest and most exciting convention – New York Comic Con. The New York Super Week Card will offer fans access to dozens of special offers including drink specials at venues and bars, discounts to citywide tours and in- store merchandise discounts at retailers including Midtown Comics and Discovery Times Square.
Since ReedPOP’s first event in 2006, the sold out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions. This philosophy has led to burgeoning attendance, the support of major creators and publishers and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo) and Penny Arcade (PAX). ReedPOP’s events now reach 600,000 attendees, welcome 3,000 exhibitors, showcase 2,000 guests, and occupy 4,000,000 gross square feet across 15 conventions on four continents around the world.
How to download:
1. Open up your Uber app
2. Enter promo code: ChevyNYCC14
3. Request ‘COMIC CAR’
For more information about New York Super Week and to purchase tickets, please visit www.NewYorkSuperWeek.com and New York Super Week’s social media pages (Facebook, Twitter & Instagram).
For more information about New York Comic Con please visit www.NewYorkComicCon.com or and New York Comic Con’s social media pages (Facebook, Twitter and Instagram).
ABOUT REEDPOP
ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East, South and Australia, Star Wars Celebration, New York Super Week, Special Edition: NYC, Oz Comic-Con, BookCon, Comic Con India and the UFC Fan Expo. In 2013 ReedPOP added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, and Asia/Pacific including Australia and India. (www.reedpop.com)
About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
