In a normal economy, reporting that your company profits remaind flat during the first quarter would generally cause stock prices to slip. However, in this economy, a flat quarter is actually good news – especially if you are Marvel. Even though there was a slight slip of 2% in profits, revenue climbed 75% to $197 million.
Marvel’s film production segment contributed $90.4 million, with two-thirds of that coming from DVD sales of “The Incredible Hulk” and the rest from “Iron Man” DVDs.
The remainder of Marvel’s revenue came from licensing ($80.8 million) and publishing ($25.8 million).
During the conference call, reporters asked about Thor casting, to which Marvel chairman of Marvel Studios, David Maisel said those reports are merely rumors, with a full announcement coming out in the next month or so.
