Tomorrow July 26, 2006, you can catch the first 10 minutes of the Ultimate Avengers 2 DVD online at Habbo.com. The first DVD did “okay”, and it is good to see companies willing to launch themed titles directly to DVD (see Warner/DC announcement earlier today).
Lionsgate (press release) — Through a partnership with HABBO, one of the world’s largest and hottest on-line destinations for teenagers, Lionsgate, the leading independent filmed entertainment studio, will premiere the first 10 minutes of its highly-anticipated Marvel™ animated feature, Ultimate Avengers 2, on the popular website, Habbo.com. This event marks the first time the online community will be able to view 10 full minutes of a never-before-seen film prior to its release. A virtual red-carpet premiere event will be held at the Habbo Theaterdome on July 26th at 4:00pm PST, where a host of “special guests” will be in attendance, including the human personas of Captain America™ (Steve Rogers), Iron Man™ (Tony Stark), The Hulk™ (Bruce Banner) and Black Panther™ (T’Challa). This will be a “black tie” affair – and all Habbos in attendance will be required to dress in black.
During the premiere event, registered users of the site, called “Habbos” will be able to attend by logging in to the virtual community and entering the Habbo Theaterdome to view the film footage and also respond within the community immediately – even while the footage is still playing. After the premiere showing is completed, Habbos will be treated to an interactive Q&A session with the Marvel Heroes from the movie who attended the premiere. Once the premiere event concludes, all other Habbos will be able to view the footage on Habbo.com for two weeks leading up to the August 8th DVD release of Ultimate Avengers 2.
Ultimate Avengers 2 is the second film in a multi-picture deal between Lionsgate and Marvel Studios and is the sequel to Ultimate Avengers: The Movie. Available on DVD on August 8th for the suggested retail price of $19.98.
