TOYS: Mr. Potato head gets Marvel superhero treatment

Press Release

MR. POTATO HEAD gets ready to slice, blast and smash into action as he takes on the Marvel Universe in a series of collectible toys launching Summer 2013.

Under license from HASBRO INC. and MARVEL ENTERTAINMENT, PPW TOYS is launching a line of MR. POTATO HEAD figures wearing the costumes of the beloved MARVEL Super Heroes!  These unique collectible- toys will initially be previewed at the upcoming NY Toy Fair in February.

Although several Marvel characters have already received the MR. POTATO HEAD treatment by HASBRO (Spider-Man and Iron Man), the PPW TOYS line of figures is targeting fans and collectors.

Like other co-licensed Spuds developed from PPW Toys, the new Marvel line is being designed with collectors in mind from the start.  The attention to detail, scale and consistent design elements will make these a must-have for both MR POTATO HEAD and MARVEL fans of all ages.  The Spuds are fully-functioning collectible toys with a variety of fun components to mix and match, or collectors can proudly display them thanks to their compact size and design intricacy.

The line-up for 2013 includes WOLVERINE, IRON MAN, and THOR and the line will be available at specialty retailers and e-tailers starting Summer 2013.

Created in 1952, MR. POTATO HEAD, the first toy to be featured in a television commercial, became an instant hit with youngsters. In the past 60 years, the beloved character has emerged as an American icon, a true evergreen brand with broad demographic appeal.

About PPW Toys
PPW Toys is the consumer products division of Promotional Partners Worldwide.  Specializing in co-licensed toys and games, PPW Toys has brought together such licenses as Mr. Potato Head, Elvis Presley, Star Trek, Major League Baseball and the National Football League.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”  Learn more at www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com.

via Hasbro