Press Release
Marvel is pleased to announce two exciting new variants for Amazing Spider-Man #666. These Amazing Spider-Man #666 Comic Shop Variants feature unique covers with your very own comic shop being defended from the dangers of Spider-Island by the Wallcrawler himself! In the Spider-Man #666 Comic Shop Bugle Variant by Ryan Stegman, an actual photograph of your comic shop will be inserted into the front page of the Daily Bugle featured on the cover! In the Spider-Man #666 Comic Shop Spider-Man Variant by Humberto Ramos, Spider-Man can be seen valiantly defending your favorite comic shop, complete with store name and logo!
These personalized variant covers are a must have for fans who want to show support for their comic shops. And that’s not all because on the back covers of these variants there will be a full page Marvel-designed ad for your store. Make sure to tell your retailers to order their preferred variant as both of these commemorative Amazing Spider-Man #666 Comic Shop Variants can’t be ordered together! Spider-Man to the rescue!
*Note to retailers: These variants have an early FOC of 6/13. Retailers will find all ordering information, cover images, and uploading information starting in this week’s Marvel Mailer and upcoming Diamond Daily articles.
FOC – 6/13/11, On Sale – 7/27/11
5 Comments
If the issue number is also the number of the beast, what can we expect from the story? Will Mephisto make another appearance? Will Peter sell his soul for a Klondike Bar?
The number of the beast is originally 616 (thus Marvel reality 616) and the new testament changed it to 666.
I know this is a ad for the store, and the whole “save your LCS” is a interesting spin, but it’s still a variant cover. Variant covers and speculation nearly killed comics 20 years ago with gimmicks to make comics “valuable”. Maybe I am cynical. But a variant cover is a variant cover. Which is pretty much a waste of my time, and money.
Variants didn’t almost do in comics 20 years ago, it was the sudden push by non-fans buying everything they could comics in hopes of making it rich on those items down the road…publishers started to come out with more and more monthly titles, but then when the non-fans stopped buying them, the bottom almost fell out…
Sure it’s a gimmick, but as far as gimmicks go, I think this is a pretty damn cool one… I’ll try and grab a couple when they come out so that I can read one and frame the other. I like decorating my walls with random cool stuff. :)