Playmates Toys announced it has selected Diamond Comic Distributors as the company that will distribute its products to the specialty market.
“With powerful entertainment brands iCarly and Shrek, “gotta have” pop icon Michael Jackson, the irresistible Rainbow Brite and urban vinyl-influenced gaming media brand Hero:108, we think the Diamond alliance is a perfect match to achieve our objective of strong placement at influential trend and entertainment venues,” said Lou Novak, President Playmates Toys.
When you go into your local comic shop, will you snag that Rainbow Brite off the shelf, or let it sit? On the other hand, Playmates does distribute Teenage Mutant Ninja Turtles, Star Trek, and Terminator Salvation products, so expect a higher ratio of those toys on the shelf compared to iCarly.
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Isn’t Dr. McCoy supposed to be in science/medical blue instead of engineering red?