Browsing: Mattel

Action Figures
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SDCC’12: Mattel shows off Monsieur Mallah (and the Brain)

I really didn’t give much thought into Monsieur Mallah and the Brain until Batman: The Brave and the Bold made them a pair of very interesting villains.  Mattel, as part of the DCUC series is bringing the duo to poseable plastic form. No word on price, but the duo are part of the Matty Collector DCUC 2013 Subscription plan (that also includes Wally West). via Action Figure Insider

Mattel
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Hot Weels plans double driver loop world record

Press Release On Saturday, June 30, Hot Wheels strives for another world record with a gravity-defying, two-driver double vertical loop attempt at X Games Los Angeles 2012. The life-sized Hot Wheels Double Loop Dare will pair Team Hot Wheels™ Green and Yellow Drivers together to simultaneously race through a harrowing six-story vertical loop in a first-of-its-kind challenge.

Mattel
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Monster High to promote tween-esteem through back-to-school program at Walmart

Press Release This July, when girls head to Walmart to do their back-to-school shopping, they will be greeted by a new member of Mattel’s Monster High® brand, the popular tween franchise centered on the teenage children of famous monsters. Emily-Anne Rigal, 18 year-old founder of non-profit WeStopHate.org, joins the Monster High® student body to spread the word of tween esteem in a pro-social program with the retailer. The in-store call-to-action will elevate and extend the Monster High® and WeStopHate collaboration to inspire tween girls to celebrate and embrace the unique qualities that make them “perfectly imperfect” through specially-created online content,…

Action Figures
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Major Spoilers Poll of the Week (POW!): Toy company edition

This week, we’re keeping it simple… kinda… We know that you love comics, and we do, too, but we also love toys, and our Nerd Rooms of Doom are littered (quite literally) with action figures of all shapes and sizes.  Which got us to wondering, of the two big toy companies, which company do you have more toys from, and why? VOTE! [poll id=”231″]

DC
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TOYS: DC Entertainment extends toy deal with Mattel

Press Release Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Further, the…

Mattel
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TOYS: Mattel buys HIT Entertainment

When you have young children, one of the channels you will probably end up watching a lot is Sprout Network that features an array of shows from HIT Entertainment.  One of the biggest HIT characters is Thomas the Tank Engine.  But things for HIT Entertainment haven’t been that great lately, and with the company in debt, they had to put out the For Sale sign. In case you haven’t noticed, Thomas the Tank engine still sells a lot of toys, which is probably why Mattel swooped in and bought the company on the cheap.

Action Figures
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TOYS: LoSH collection goes on sale today

If you have deep pockets, and you are willing to wait while severs overload, you might just get your hands on the massive Mattel Legion of Super-Heroes action figure collection.  The set has 12 characters, a gold plated Legion Flight Ring and a PROTY sidekick. If you get in line before I do, please don’t take them all… I really want one. via Matty Collector

Action Figures
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TOYS: Legion 12-pack goes on sale October 17, 2011

Mark your calendar and start saving your pennies because Mattel has just announced the big Legion of Super-heroes 12-pack goes on sale October 17, 2011.  The MattyCollector.com servers will feel the strain of millions logging on at 9:00 AM PDT to get their hands on one of the biggest collections of action figures the company has sold at one time. Also be on the lookout for the DC Universe Classics Wave 17, that features Wonder Woman, The Atom, Scarecrow, Lex Luthor, Hal Jordan AND Hal Jordan, along with the Flash in their Blackest Night lantern costumes. via MattyCollector

Disney
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VIDEO: Toy Story stop motion commercial

Here’s a commercial for Mattel’s Toy Story Command Center that features some cool stop motion animation using the actual toys. I must not let The Boy see this, or he will want everything in the commercial for the upcoming holiday season.

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