Chapterhouse Publishing has announced it plans to lower the cover price for its Chapterhouse range of superhero titles to $1.99 in 2018.
Fans of the Canadian publishing company will see the new price on Captain Canuck, Fantomah, Freelance, and The Pitiful Human Lizard.
“All comic fans are faced with a choice every Wednesday on how best to spend their hard-earned money,” says Chapterhouse publisher Keith WTS Morris. “We want to make giving our Chapterverse books a try an easy choice to make. Chapterhouse is determined not to let price point be a barrier into our world of comics.”
The main reason for the price drop has to do with the fact that Chapterhouse Publishing is getting a larger discount from its printer, and thus decided to pass the savings on to the reader.
Why is it getting a discount from the printer? There is a greater demand for the comics, according to Chief Creative Officer Jay Baruchel. “Our goal is to entertain you with the best possible stories populated by the richest characters. Life is expensive. Comics shouldn’t be.”
In addition to the $1.99 for single issue, the company also announced plans to keep trade paperback prices at $9.99.
The $9.99 trade paperback price will apply to the entire Chapterverse line, including Captain Canuck: Aleph, Captain Canuck: Gauntlet, Captain Canuck: Harbinger, The Pitiful Human-Lizard: Far From Legendary, The Pitiful Human-Lizard: Still Pretty Pathetic, Freelance: Angel of the Abyss, and Fantomah: Up From The Deep.
Chapterhouse joins Alterna Comics in lowering the cover price of its comics, and I think over the next two year, more publishers will step up to lower the prices in an attempt to sell more product in an increasingly crowded market.