VIZ Media, LLC (VIZ Media), a premier company in the fields of publishing, animation distribution, and global entertainment licensing, expands its catalog of titles for one of the world’s largest lifestyle brands with the release of THE HELLO KITTY & FRIENDS COLORING BOOK on October 10th.

THE HELLO KITTY & FRIENDS COLORING BOOK features more than 40 original line art illustrations depicting Hello Kitty, My Melody, Keroppi, Badtz-Maru, Chococat and more Sanrio characters. Adults and children will have hours of fun bringing these illustrations to life in full color. Designed for coloring fans of all-ages, THE HELLO KITTY & FRIENDS COLORING BOOK will carry an MSRP of $16.99 U.S. / $22.99 CAN

“Crayons, markers, pens, colored pencils and a love of Hello Kitty are all that’s required to bring this book to life,” says Joel Enos, Editor. “Sanrio fans of all ages will enjoy hours of fun with this fall release.”

VIZ Media’s roster of HELLO KITTY titles also features full-color original graphic novels that include HELLO KITTY: HERE WE GO!, HELLO KITTY: DELICIOUS!, HELLO KITTY: SURPRISE!, HELLO KITTY: JUST IMAGINE…, HELLO KITTY: WORK OF ART,  HELLO KITTY: IT’S ABOUT TIME and HELLO KITTY: FASHION MUSIC WONDERLAND as well as the HELLO KITTY, HELLO 40 official full-color celebratory anthology.

For additional information on THE HELLO KITTY & FRIENDS COLORING BOOK and other HELLO KITTY titles distributed and published by VIZ Media, please visit

About Sanrio® 

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrated her 40th Anniversary in 2014. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutique stores. For more information please visit and

About VIZ Media, LLC

Established in 1986, VIZ Media is the premier company in the fields of publishing, animation distribution, and global entertainment licensing. Along with its popular digital magazine WEEKLY SHONEN JUMP and blockbuster properties like NARUTO, DRAGON BALL, SAILOR MOON, and POKÉMON, VIZ Media offers an extensive library of titles and original content in a wide variety of book and video formats, as well as through official licensed merchandise. Owned by three of Japan’s largest publishing and entertainment companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media is dedicated to bringing the best titles for English-speaking audiences worldwide.

Learn more about VIZ Media and its properties at


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