Back in the day, Otter Disaster and I used to make commercials for a living. The impact of that on our ability to ignore commercials is mixed: Sometimes you can ignore them, other times you’re immediately compelled to watch with either grinding envy or utter disdain for what has made it to the screen/page/bus stop wall. The key to a good commercial, some say (Citation?) is a good mascot: Chester Cheetah, Lily The AT&T Girl, that terrifying Mardi Gras head they call the Burger King. They’re memorable, though not always in a good way, and they’re an inexorable part of much of our traditional pop culture, leading to today’s Milana-crushy query…
The MS-QOTD (pronounced, as always, “misquoted”) was going to limit it to superhero or comic book types, but where’s the fun in that, asking: Who’s the most compelling ad mascot in your mind?
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I don’t watch television with ads anymore so I’ll have to go with old ones. Probably Tony the Tiger.