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    Diamond Comic Distributors

    [Market Share] Diamond announces top products for July 2015

    Stephen SchleicherBy Stephen SchleicherAugust 7, 20154 Mins Read

    The surviving heroes of the Marvel Universe confront Doom and his Thor Corps in Jonathan Hickman and Esad Ribic’s Secret Wars #4 from Marvel Comics, the best-selling comic book in July 2015 according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

    Marvel Comics was July’s top publisher with a 38.43% dollar share and a 41.59% unit share. DC Entertainment was the month’s number two publisher with a 23.94% dollar share and a 24.30% unit share. July’s number three publisher was Image Comics with a 9.48% dollar share and a 10.72% unit share. In fourth was IDW Publishing with a 6.60% dollar share and a 5.28% unit share. Dark Horse Comics placed fifth for the month with a 3.77% dollar share and a 3.36% unit share.

    In July, Marvel Comics had eight titles among the top ten best-selling comics, including Charles Soule and Alex Maleev’s Star Wars: Lando #1 at #2 and Soule and Leinil Francis Yu’s Civil War #1 at #3. Scott Snyder and Greg Capullo continue their impressive run on their current adventures of the Dark Knight, with DC Entertainment’s Batman #42 coming in at #5. Also in the top ten was Mark Waid and Fiona Staples’ Archie #1, a modern relaunch of the venerable character from Archie Comics, at #7.

    Bill Willingham’s long-running fantasy Fables came to its conclusion in Fables Volume 22 from DC Entertainment’s VERTIGO imprint, the best-selling graphic novel for July and one of the publisher’s four volumes in the top ten. Image Comics had two titles among the top ten, with Kieron Gillen and Jamie McKelvie’s The Wicked & The Divine Volume 2: Fandemonium as their best-selling graphic novel at #2. Marvel Comics had two titles in the top ten, led by Hawkeye Volume 4: Rio Bravo by Jonathan Hickman and David Aja at #3.

    Gemstone’s softcover edition of The Overstreet Comic Book Price Guide Volume 45 was July’s best-selling book, and the hardcover edition ranked #2 for the month.

    DC Entertainment’s DC Comics Blueline: Batman By Jim Lee San Diego Comic-Con 2015 Exclusive Action Figure, a unique new action figure that boasts a design based on Lee’s pencil artwork of the Dark Knight, was July’s best-selling toy and one of the manufacturer’s five products in the top ten. Also in the top ten was Diamond Select Toys with two products; the Marvel Select: Deadpool Action Figure was their best-selling product at #2.

    The Marvel Dice Masters: Avengers: Age of Ultron Foil Packs, an expansion for WizKids/NECA’s collectible dice game based on Marvel Comics’ Age of Ultron comic book, was July’s best-selling game product.

    TOP COMIC BOOK PUBLISHERS

    PUBLISHERDOLLAR
    SHARE
    UNIT
    SHARE
    MARVEL COMICS38.43%41.59%
    DC ENTERTAINMENT23.94%24.30%
    IMAGE COMICS9.48%10.72%
    IDW PUBLISHING6.60%5.28%
    DARK HORSE COMICS3.77%3.36%
    ARCHIE COMICS2.28%2.62%
    BOOM! STUDIOS1.85%1.99%
    DYNAMITE ENTERTAINMENT1.83%1.65%
    TITAN COMICS1.26%1.15%
    ONI PRESS1.24%1.19%
    OTHER NON-TOP 109.32%6.13%

    COMPARATIVE SALES STATISTICS

    DOLLARSUNITS
    JULY 2015 VS. JUNE 2014
    COMICS8.35%3.46%
    GRAPHIC NOVELS3.88%5.14%
    TOTAL COMICS/GN6.91%3.61%
    JULY 2015 VS. JULY 2014
    COMICS-4.67%-8.22%
    GRAPHIC NOVELS1.29%10.81%
    TOTAL COMICS/GN-2.88%-6.74%
    YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
    COMICS12.64%12.08%
    GRAPHIC NOVELS5.08%5.18%
    TOTAL COMICS/GN10.25%11.50%

    TOP 10 COMIC BOOKS

    RANKTITLEPRICEPUBLISHER
    1SECRET WARS #4$3.99MAR
    2STAR WARS: LANDO #1$3.99MAR
    3CIVIL WAR #1$4.99MAR
    4STAR WARS #7$3.99MAR
    5BATMAN #42$3.99DC
    6DARTH VADER #7$3.99MAR
    7ARCHIE #1$3.99ARC
    8AMAZING SPIDER-MAN: RENEW YOUR VOWS #2$3.99MAR
    9AGE OF APOCALYPSE #1$4.99MAR
    10GUARDIANS OF KNOWHERE #1$3.99MAR

    How does Diamond calculate the charts? It all starts at the comic book shop.

    Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.

    Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

    The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

    ***

    ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

    Diamond Comic Distributors market share
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    Stephen Schleicher
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    Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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