Major Spoilers
    Facebook Twitter Instagram YouTube Twitch Discord RSS
    Major Spoilers
    • Home
    • Reviews
      • Random Access Memory
      • Retro Review
      • So You Want to Read Comics
    • Podcasts
      • Critical Hit
        • Critical Hit House Rules
        • Critical Hit World Building
      • Dueling Review
      • Finally Friday
      • Geek History Lesson
      • The Legion Clubhouse
      • Major Spoilers Podcast
        • MSP TPB for 2019
        • On the Next Major Spoilers Podcast – 2013
        • On the Next Major Spoilers Podcast – 2012
        • On the Next Major Spoilers Podcast – 2011
      • Munchkin Land
      • Top Five
      • Wayne’s Comics
      • Zach on Film
    • Features
      • Casual 60
      • Comic Casting Couch
      • Comics Portal
      • Did You Hear?
      • Editorials
      • Features
      • Gamer’s Corner
      • Hero Histories
      • Let’s Get Nerdy
      • Major Spoilers Adventures
      • Random Access Memory
      • So You Want to Read Comics
    • Movies
      • Did You Hear
      • Movies
      • Television
    • Comic Previews
    • Patreon
      • Patreon
      • Store
    Major Spoilers
    comic convention

    SDCC’12: LEGO to unveil life-sized Hulk made of Lego and more at convention

    Press ReleaseBy Press ReleaseJuly 11, 20123 Comments6 Mins Read

    Press Release

    LEGO Systems, Inc., the world’s leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a “theme of the day” calendar of events that celebrates its top licensed properties including LEGO® THE LORD OF THE RINGS™ and LEGO THE HOBBIT™, LEGO Super Heroes, LEGO Star Wars™ and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever “reveals” of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help “build” a section of its booth each day that features 7.5 feet tall mosaics of Comic Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.

    “Each year we’re overwhelmed by the excitement Comic-Con fans show toward the LEGO brand and the new playsets we introduce based on their favorite characters and storylines,” said Michael McNally, brand relations director, LEGO Systems, Inc. “As we celebrate our 80th anniversary this year, we’re pulling out all the stops in San Diego to show fans how the classic LEGO brick continues to build popularity among children and adults of all ages with a rotation of themes and activities for fans of all interests.”

    LEGO The Lord of the Rings and LEGO The Hobbit- Thursday, July 12
    Epic characters and scenes take LEGO form in the newly released LEGO THE LORD OF THE RINGSTM collection, based on the popular THE LORD OF THE RINGS trilogy. Additionally, to coincide with the release of The Hobbit: An Unexpected Journey in December, LEGO Systems will introduce a collection of LEGO THE HOBBIT: AN UNEXPECTED JOURNEY™ building sets in December 2012.

    The imaginations of fans attending the show will journey to Middle-earth when they catch a sneak peek of the first LEGO The Hobbit set in the upcoming collection, and a preview of short videos for LEGO THE LORD OF THE RINGS that are scheduled to air on Cartoon Network. The excitement continues with a hands-on Hobbit-themed scavenger hunt to build Bilbo Baggins in LEGO minifigure form. Attendees may pick up the first piece of Bilbo along with a special Middle-earth map at the LEGO booth, which will lead them on a show floor journey to collect the missing pieces to complete the Bilbo minifigure. The reverse side of the map includes instructions for a LEGO THE LORD OF THE RINGS contest that challenges fans to build any scene from THE LORD OF THE RINGS trilogy for a chance to win a trip to LEGOLAND® California along with a Warner Bros. studio tour. For those not attending the show, instructions can be found at http://thelordoftherings.lego.com. LEGO Systems will also host a raffle to award one lucky winner a custom 5-inch model of Bilbo made completely out of LEGO bricks.

    LEGO Super Heroes – Friday, July 13
    LEGO Super Heroes: DC Universe TM adventures soar to new heights with the public debut of 2013 LEGO Super Heroes minifigures.
    To spotlight the collection that recreates famous DC Comic Super Heroes and Super-Villains with a collection of sets and buildable characters, LEGO Systems will display a LEGO Super Heroes DC Universe 3-D mosaic featuring iconic images of Wonder Woman™, Batman™ and Superman™. One raffle winner will receive an exclusive 5-inch Batman model in LEGO form.

    LEGO Super Heroes: MARVEL sets and buildable action figures bring scenes of great Marvel characters such as the Avengers, Spider-Man and X-Men to life, in addition to new characters unveiled for the first time in their 2013 LEGO MARVEL Super Heroes minifigure form. A life-size model of the Incredible Hulk in LEGO form will dominate the show floor, 2012 construction sets will be displayed and an exclusive 5-inch Spider-Man in LEGO form will be given away to one lucky winner who enters Friday’s raffle.

    LEGO Star Wars – Saturday, July 14
    May the Force be with San Diego Comic-Con visitors as LEGO Systems unveils the new LEGO Star Wars Rancor Pit construction set, one of 20 new LEGO Star Wars sets launching in 2013 and a sneak preview of the latest LEGO Star Wars episode slated to air on Cartoon Network. To complete this day’s expedition, a one-of-a-kind 5-inch Luke Skywalker in LEGO form will be given away to one lucky winner who enters the raffle.

    LEGO NINJAGO – Sunday, July 15
    One of the most successful LEGO play themes ever, NINJAGO introduces a new chapter to a storyline that merges classic construction with social and virtual gaming experiences, anchored by 26 episodes of the NINJAGO: Masters of Spinjitzu animated television series airing on Cartoon Network. Devoted ninjas should gather at the LEGO booth at 2 PM PST on Sunday for a special Ninjago announcement that will further the excitement of this original story. An exclusive panel discussing all things LEGO NINJAGO takes place Sunday morning at 10:30 AM in room #8. A one-of-a-kind 5-inch green LEGO Ninja will be awarded to winner of Sunday’s raffle.

    LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world’s leading manufacturers of creatively educational play materials for children. The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit the virtual LEGO world at www.LEGO.com

    LEGO, the LEGO logo, DUPLO, NINJAGO and TECHNIC are trademarks of the LEGO Group. © 2012 The LEGO Group.

    BATMAN, SUPERMAN, WONDER WOMAN and all related characters and elements are trademarks of and © DC Comics.
    (s12)

    TM and © 2012 Marvel and Subs.

    © Warner Bros. Entertainment Inc. All rights reserved. THE HOBBIT: AN UNEXPECTED JOURNEY, The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.

    © 2012 Lucasfilm Ltd. & TM. All rights reserved.

    via LEGO

    Comic Book Convention dc comics Hulk Lego Marvel ninjago Press Release san diego comic con the hobbit Toys
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleSDCC’12: X-Men pinball machine to appear at convention
    Next Article SDCC’12: Miles Morales to adorn the wall of The Palm
    Press Release

    Related Posts

    SDCC’25: The fate of the Ultimate Universe in the balance

    Read More

    Even more Deadpool/Batman covers appear

    Read More

    Legion Clubhouse #192: Who is the fur ball?

    Read More

    3 Comments

    1. B1GG1N on July 11, 2012 10:49 am

      Are there no purple legos?

      • Stephen Schleicher on July 11, 2012 10:51 am

        Nope. Not in brick form at least.

        • B1GG1N on July 11, 2012 11:27 am

          Well then, I guess that explains that then. Learn something new everyday.

    AMAZON AFFILIATE

    Support this site by making a purchase through our Amazon affiliate links

    Reviews
    5.3
    July 18, 2025

    This Ends Tonight #1 Review

    6.0
    July 13, 2025

    Unchosen #1 Review

    6.3
    July 13, 2025

    Retro Review: Marvel Team-Up #95 (July 1980)

    8.7
    July 11, 2025

    Fantastic Four #1 Review

    6.0
    July 8, 2025

    JSA #9 Review

    Patreon Support
    Sponsor

    ComiXology Home Page

    Follow Us
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    • Twitch
    Major Spoilers Patreon
    • About
      • Major Spoilers Terms of Use
      • Major Spoilers Frequently Asked Questions
      • Major Spoilers Privacy Policy Statement
      • Major Spoilers Podcast Gear
    • Contact
    • Cookie Policy (EU)
    Major Spoilers is copyright 2006-2025 by Major Spoilers Entertainment, LLC

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Cookie settingsACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    SAVE & ACCEPT