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    Diamond Comic Distributors

    MARKET SHARE: DC Comics takes the Top Ten but falls to number two overall

    Robot OverlordBy Robot OverlordJanuary 6, 2012Updated:January 6, 20122 Mins Read

    Diamond Comic Distributors has released the market share results for comics that shipped to the direct market in December 2011. For fans of the New 52, DC Comics captured 80% of the titles in the Top Ten, but fell behind Marvel for the overall market share for the month.

    RANKTITLEPRICEPUBLISHER
    1JUSTICE LEAGUE #4$3.99DC
    2BATMAN #4$2.99DC
    3ACTION COMICS #4$3.99DC
    4GREEN LANTERN #4$2.99DC
    5AVENGERS: X-SANCTION #1$3.99MAR
    6DETECTIVE COMICS #4 [*]$2.99DC
    7DEFENDERS #1$3.99MAR
    8THE FLASH #4$2.99DC
    9BATMAN: THE DARK KNIGHT #4 [*]$2.99DC
    10SUPERMAN #4 [*]$2.99DC

    Even with the huge showing in the Top Ten, DC was not able to maintain the market share for the month as Marvel Comics flipped the ratio from November with DC bringing in 37.72% of the unit share, and Marvel claiming 39.05%.  Once again, the margin between the two is slim, and the Dollar Share margin is even closer.

    PUBLISHERDOLLAR
    SHARE
    UNIT
    SHARE
    MARVEL COMICS34.43%39.05%
    DC COMICS33.74%37.72%
    IMAGE COMICS6.75%4.89%
    IDW PUBLISHING5.26%4.43%
    DARK HORSE COMICS3.97%3.34%
    DYNAMITE ENTERTAINMENT3.35%3.27%
    EAGLEMOSS PUBLICATIONS1.63%0.37%
    BOOM! STUDIOS1.41%1.32%
    VIZ LLC1.19%0.50%
    ARCHIE COMICS0.82%0.98%
    OTHER NON-TOP 107.44%4.12%

    Now for some good news/bad news.  Let’s rip the Band-Aid off and get to the bad news first.  Compared to November 2011, sales fell just over 12%, which is not good for those shops hoping to have a surge in sales.  However, compared to December 2010, sales were up nearly 12% (11.83% to be exact).  And if you compare all of 2011 to all of 2010, comic sales rose 4.57% for single issues.

    Overall, graphic novel sales were down in 2011 compared to 2010.

    We’ll have a complete rundown of the Top 300 Comics next week.

    NOTE: Comics marked with an asterisk have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

    via Diamond Comic Distributors

    Diamond Comic Distributors market share
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