One of my favorite moments of 2008 was all the viral marketing that sprang up around the various movies and major events in comics.  Even though the Watchmen movie is in turmoil at the moment, that hasn’t stopped the viral machine from launching The New Frontiersman website to hype the movie.

The New Frontiersman is Rorschach’s newspaper of choice, so why not have a website dedicated to this bit player in the movie?  The website is only a dummy page at the moment, but it may spring to life as the release date (whenever that might be) draws near.

I’m not all that much into those inkblot tests, but does that look like a smiling fox to you?  Could this be yet another dig at 20th Century Fox by Warner Bros?  The domain is registered to the Picture Production Company out of the UK, which creates viral campaigns for a variety of companies.  The company does list Warner Bros. as one of its clients.

via The New Frontiersman


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...


  1. Looks like a fox to me, but I’m not sure what the point would be, or that the team who created the viral website would be clever enough to make that joke.

    Plus, I doubt WB wants to incur the wrath of Fox anymore than they already have.

  2. Well the whole point of the blot test is to see what you are pre-occupied with so it’s not so much a case of what the people who made it have in mind but what you do.

    That said of course they probably didn’t just blot ink but made up an image, so maybe after all.

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