October was an interesting month for comics as the industry saw an increase in revenue of 9% over last year at this time.Â At first it may appear to be due to larger sales, but when one examines the Top 50 books, 18 titles had a price point of $3.99, or roughly 36% of the books shipping for the month.
The least expensive book was GI JOE: A New Beginning #0, which cost $1.00.Â The most expensive was Gemstone’s Uncle Scrooge #380 with the high price of $7.99.Â While there are a lot of $3.99 books, $2.99 still rules the roost (barely), but I really hope the big publishers don’t look at that Gemstone book, and think it would be a good idea to raise prices that high.
Marvel and DC dominated the the charts this month, easily taking the top 64 spots on the chart.Â Dark Horse, who normally places in the Top 20, makes its first appearance of the month in the number 86 spot with Helloby: Inside the Church of Moloch One-Shot.Â Why such a decline?Â The company didn’t have a single Buffy, the Vampire Slayer issue shipping during the month.Â IDW beat Dark Horse with GI Joe: A New Beginning #0 placing 65th on the list.
Even though IDW Publishing placed ahead of Dark Horse in terms of issue ranking, Dark Horse was able to come in third place for the month’s market share.Â The big two took the largest part of the pie, walking away with 82% of the market share.Â Dark Horse, IDW Publishing, and Image all came away with just over 3%, making this a tough month for the indie publishers.[table “” not found /]
* – Combined multiple covers with same SRP.
** – Returnable Title. Order Index calculated at a reduced level to account for possible returns.
The Top 100 Graphic Novels tomorrow.