There are a lot of new pictures and what-not over at the official Iron Man site.
OOoooooo- BABY! I can’t wait for this film to hit my local theater.
Speaking of theaters, let me go off on a tangent for a moment. I was having a discussion last week on one of my other podcasts The Coolness Lounge. There, I questioned fellow co-host Charlie White on if he thinks people would shell out $25 for a HD quality download rental of a movie the day it is released in theaters.
Take the jump for my ramblings on the topic.
My reasoning is this;
- A growing number of people in the U.S. have home theaters (mine happens to be 108″, 5.1 surround, yada, yada, yada)
- Those without home theaters are migrating to 42″ and higher HD televisions
- Most movie theaters are switching to digital projectors instead of traditional film
- I would argue I have a better sound system in my home than the average multi-plex.
- My comfy chair is way better than some ripped, stained, beat up P.O.S. found in those same theaters
- Legal video downloads through Amazon Unbox and other online services like iTunes are making it possible to skip the video rental store completely, allowing you to watch new releases within an hour of ordering through your TiVo or iPod
- Currently Unbox and iTunes only have SD quality video – I want/need Hi-Def!
- I hate going to the movie theater and having to sit in front of the guy who wants to jibba-jabba on his cellphone while I’m trying to enjoy the film, and I hate sitting behind the guy who is a foot taller than I am who constantly blocks the view of the screen for my wife.
- Couple that with the people who smack their lips when eating pop-corn, and it’s no wonder I haven’t been to a movie in the theater in months.
- The average ticket cost for a family of four is between $30 and $50.
- Concession prices are ridiculous as it is the only way the theater owners can make money. $4.25 for a large soda I can get for under $1.00 at the store? Give me a break.
- How much are cable companies charging for PPV wrestling and boxing matches? $60? $100?
- $25 is a compromise for the studios. On the one hand they can make more money for a couple who decide to skip the theater experience and see it at home, but they could lose money if more than 4 people watch the flick. Of course the EULA would come into play (see NFL vs. the church).
- The $25 is for a 24 hour rental only. After that, if you want to watch again, you have to pay again. The only reason Titanic made the money it did was because the 14-year-old girls went to the theater to see it again and again and again. Imagine how much money could have been made if Titanic were the weekend sleepover movie at $25 a pop.
- There could be a sliding price scale that coincides with the number of weeks the movie is out, so by the time the movie hits the rental/Blu-Ray market (you aren’t still buying traditional DVDs are you?) the price would be comparable.
- With a 9 month old son, the chances of getting a qualified baby sitter and having my wife relax while at the theater is nill.
Several people have already confused what I am saying. I’m not saying studios should charge $25 for a movie that is already available for rental, or on a premium cable channel. This is not a mandatory purchase, you can still go to the theater if you like, and you don’t have to watch a new movie weekly. This is not an argument for movies that have been in theaters for months. I’m talking about first run, day of release flicks.
Gimme Iron Man, The Dark Knight, The Incredible Hulk, Wanted, Indiana Jones and the Kingdom of the Crystal Skull, and all the rest of the movies I really want to see as a high-definition legal digital download, and I would gladly pay $25 to see the film the same day it is released in the theaters. And best of all, I don’t have to deal with the headache and hassle of what the beloved movie theater experience has become.