Word has been circulating on the Internet recently that DC Comics is going to start an advertising campaign in January, running eleven different commercials on select cable television channels to advertise the trade collections of the first wave of Rebirth books. These include AMC, IFC, TBS, TNT, TruTV, El Rey and Boomerang. Not the most watched of networks, but they don’t have to be. Smart idea, I think. Let me tell you why.