Press Release
In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children’s video game franchises of all time establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10 th -13 th at the Javits Center in New York City, in booth 3061.











