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simba information


While Rodrigo likes to joke that Matthew and I are really old, a new study from Simba Information reports that 25% of adult comic book readers are 65 years of age or older. “Despite notable efforts from many in the industry, comics and graphic novels continue to be repeatedly mislabeled as just another children’s book category,” said Warren Pawlowski, online publishing manager for Simba Information and an analyst within the company’s Trade Books Group. “With nearly a quarter of the comic reading audience beyond the age of retirement, there is a misconception that needs to be corrected.” That’s a mighty

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