I was in the checkout line the other day, when the cashier mentioned how much she liked my Batman t-shirt. The more I wander the streets and the malls, the more people I see wearing comic book and television properties on their chests. Hasbro wants to make sure everyone can get their hands on its property by announcing it is rolling out its properties to adorn apparel.
“We’re working with highly creative apparel companies that have designed some amazing Hasbro-branded graphic and vintage tees that will appeal to both fashion- and value-conscious consumers,†said Mary Lasell, Director of Soft Goods Licensing at Hasbro. “We express ourselves through what we wear, so whether you’re looking to make a fashion-forward statement, seeking an easygoing casual look or outfitting your kids for back-to-school, there will be an array of Hasbro-infused apparel items at retail stores worldwide that will immediately resonate with men, women and children.â€
The obvious properties to hit store shelves first will be Transformers and G.I. Joe, but look for Tonka, Monopoly, and the Littlest Pet Shop to join the lineup. The clothing line is just the first step, as Hasbro plans to unveil more licensing deals soon.
