SDCC’12: LEGO to unveil life-sized Hulk made of Lego and more at convention

Press Release

LEGO Systems, Inc., the world’s leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a “theme of the day” calendar of events that celebrates its top licensed properties including LEGO® THE LORD OF THE RINGS™ and LEGO THE HOBBIT™, LEGO Super Heroes, LEGO Star Wars™ and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever “reveals” of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help “build” a section of its booth each day that features 7.5 feet tall mosaics of Comic Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.

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Ninjago graphic novel breaks 170,000

While a lot of attention is paid to the direct market single issue sales, the graphic novel sales in the direct and mass market rarely gets reported.  Papercutz has announced that the Ninjago graphic novel, based on the Ninjago LEGO toy line, is the company’s first title to break 170,000 in pre-orders.

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