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Nielsen Edi


We live in a different movie world than we did a few years ago, when a 51% drop in box office revenues would have spelled death for a film (Jurassic Park II anyone…). Today, with movie studios eager to nab as much as they can opening weekend, the drop is probably expected, especially as the summer box office heats up with a major motion picture hitting theaters each weekend. Regardless, Iron Man took the top spot once again bringing in an estimated $50.5 million for its second weekend, racking up up an estimated $177.1 million in domestic box office sales.

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