TOY FAIR: KRE-O Transformers on the way

Press Release

Inspired by the new TRANSFORMERS PRIME ‘BEAST HUNTERS’ story, the KRE-O TRANSFORMERS line from Hasbro in 2013 features  re-imagined AUTOBOT characters and new PREDACONS, in brick and KREON form, based on the award winning animated series from Hasbro Studios.

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TOY FAIR: Star Trek KRE-O line appears

Press Release

In 2013, the KRE-O building set brand from Hasbro boldly goes where no one has gone before. Based on the upcoming STAR TREK INTO DARKNESS movie from Paramount Pictures, directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of intergalactic space vehicles from the movie along with collectible KREON figures based on iconic STAR TREK characters. The new KRE-O Star Trek line also marks the unveiling of LIGHTTECH, a light up building feature within every space vehicle that allows kids and fans to truly build the next generation and bring their fantasy to life.  STAR TREK INTO DARKNESS opens May 17th, with advance screenings in IMAX on May 15th.

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TOY FAIR: G.I. JOE gets KRE-O treatment

Press Release

A new line of KRE-O G.I. JOE building sets will be available exclusively at Toys “R” Us retail locations and www.Toysrus.com beginning in February 2013.  The addition of KRE-O G.I. JOE sets to the brand’s portfolio will offer the opportunity to build environments and vehicles to play out the G.I. JOE vs. COBRA fantasy and will feature KREON figures based on popular characters from both the heroic G.I. JOE team like DUKE and SNAKE EYES as well as the villainous COBRA organization like FIREFLY and STORM SHADOW.

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