Yesterday was another banner day for Marvel as non-comic readers lined up to get their mitts on the Obama variant cover to Amazing Spider-Man #583.  This was a limited variant, and some stores jacked up prices, which didn’t make too many people happy – including one ass of a store clerk.

What of other reactions?

Erik Larsen isn’t too happy over Marvel stealing his idea.

As far as Marvel goes– I can’t help but feel very betrayed. They duplicated the incentive cover–and preempted my upcoming one–and even used the “terrorist fist jab.” Clearly those in the “house of ideas” looked at what I did and found inspiration.

I hear that they’re even doing a story similar to the one I did four years back, where an image-altering villain disguises himself as the President (in my story the Impostor replaced President Bush and took his place for a speech–in theirs the Chameleon, the shape-shifting villain, is going to spoil a speech being given by President-Elect Obama). The whole mess just feels really underhanded. I feel betrayed and, frankly, ripped off and in the real world–the one outside our funnybook bubble–Marvel will spin themselves as these great innovators who came up with this terrific publicity stunt–instead of the thieves they are.

And I know what they’re saying when they’re called on it–”Presidents have appeared in comics before” and “Erik didn’t create Barack Obama” and blah, blah, blah.

The thing that Marvel is attempting to do is to frame the argument. To say “we’ve featured presidents in the past–this is what we do–it’s part of a pattern.” But that’s a false argument. The “stunt” was an alternate cover featuring Obama– which was something no publisher had done with any president in the past and one that received a lot of press when I did it. If Marvel had done alternate covers with Bush and Clinton or any of the others– they could legitimately claim that they were following a pattern and doing what they’ve done in the past– but that wasn’t the case. And theirs is not simply the appearance of a president in a comic book but one on an alternate cover– and one concocted to try and get some of the same attention that got. I did not create Obama– I did, however, have a character endorse him, long before he was elected while Marvel played footsie with Stephen Colbert– a joke candidate.

For those who didn’t purchase a $25.00 variant cover yesterday, Marvel has announced it is going back to press to make sure everyone has a chance to get on the bandwagon.

UPDATED: It’s the story you’ve seen everywhere from CNN to the New York Times to Fox News—Spider-Man and United States President-Elect Barack Obama meet for the first time—and to meet the unprecedented demand, Marvel is going back to press with Amazing Spider-Man #583 Third Printing Obama Variant.

The first two printings sold out immediately and Marvel urges retailers to place their orders by Monday, January 19th, using Diamond Code NOV088141.

Who is the biggest loser in this big media event?

More After the Jump >>