Dolphin Entertainment, Inc. and Mattel, Inc. (NASDAQ: MAT), have partnered to develop the live-action, feature-length film “Max Steel” based on Mattel’s franchise property of the same name. The film will be produced by Dolphin Films, a newly-formed subsidiary of Dolphin Entertainment. Open Road Films will distribute “Max Steel” in the U.S. as the first of a multi-picture agreement with Dolphin Films. The film will be given a wide release in theaters in the fourth quarter of 2014.
Pop Culture Shock Collectibles is proud to announce a licensing agreement with Mattel to bring 1:4 scale mixed media statues of characters from the most epic boys action brand of all time, He-Man® and the Masters of the Universe®, to die-hard collectors’ homes this year.
We are in the post NYCC week where most of the news is: “Look, a new Spider-Man!”, “Look, Batman writer on Superman!”, “Look, a sexy Pink Ranger!” While all those items are awesome in their own right, there are other exciting things happening like: “Look, new Mattel toys!”
I really didn’t give much thought into Monsieur Mallah and the Brain until Batman: The Brave and the Bold made them a pair of very interesting villains. Mattel, as part of the DCUC series is bringing the duo to poseable plastic form.
No word on price, but the duo are part of the Matty Collector DCUC 2013 Subscription plan (that also includes Wally West).
On Saturday, June 30, Hot Wheels strives for another world record with a gravity-defying, two-driver double vertical loop attempt at X Games Los Angeles 2012. The life-sized Hot Wheels Double Loop Dare will pair Team Hot Wheels™ Green and Yellow Drivers together to simultaneously race through a harrowing six-story vertical loop in a first-of-its-kind challenge.
This July, when girls head to Walmart to do their back-to-school shopping, they will be greeted by a new member of Mattel’s Monster High® brand, the popular tween franchise centered on the teenage children of famous monsters. Emily-Anne Rigal, 18 year-old founder of non-profit WeStopHate.org, joins the Monster High® student body to spread the word of tween esteem in a pro-social program with the retailer. The in-store call-to-action will elevate and extend the Monster High® and WeStopHate collaboration to inspire tween girls to celebrate and embrace the unique qualities that make them “perfectly imperfect” through specially-created online content, downloadable activities, and an animated webisode featuring a monsterfied Rigal.