UPDATED: In an unprecedented move that has shaken the public relations business to its core, the irreverent comedy magazine boldly reissues press release regarding its book. Shocked industry insiders say this is “Big. Really Big!” …“Could be the way of the future in P.R.” … “A game changer no one wants!”
Before MAD Magazine was read in nearly every household, there was Mad Comics. Written and edited by the brilliant Harvey Kurtzman, and drawn by the best and most creative cartoonists of the time, including Wally Wood, Bill Elder, Jack Davis, and Basil Wolverton, Mad was the most innovative satirical publication ever unleashed upon the youth of America.
Who doesn’t have found memories of reading MAD Magazine as a kid, giggling and laughing at all the humor that was packed in each and every issue. Word came out yesterday that artist Willie Elder passed away, which saddens me.
William â€œWillieâ€ Elder, the successful cartoonist and commercial illustrator whose work helped launch MAD Magazine, died Thursday morning, May 15th, 2008. He was 86.
Born Wolf William Eisenberg in the Bronx, New York, Elder changed his name after returning in World War II. During his time of service, Elder was part of the map-making team that was instrumental in the invasion of Normandy.
When Harvey Kurtzman launched MAD Magazine in 1952, he hired Elder along with Wally Wood, Jim Severin, and Jack Davis to produce content for the first issues.
â€œWillie Elder was one of the funniest artists to ever work for MAD. He created visual feasts with dozens of background gags layered into every MAD story he illustrated,â€ says John Ficarra, Editor of MAD Magazine, â€œHe called these gags â€œchicken fat.â€ Willieâ€™s â€œanything goesâ€ art style set the tone for the entire magazine and created a look that endures to this day.â€
â€œWillie’s passing saddens all of us here at MAD,â€ says Sam Viviano, MAD Magazine Art Director, â€œEveryone who has attempted to draw a funny picture over the course of the last fifty or sixty years owes an enormous debt to Willie, who taught us all how to do it — and no one has ever done it better than he did.”