Category Archives: Hasbro

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TOY FAIR: G.I. JOE gets KRE-O treatment

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Press Release

A new line of KRE-O G.I. JOE building sets will be available exclusively at Toys “R” Us retail locations and www.Toysrus.com beginning in February 2013.  The addition of KRE-O G.I. JOE sets to the brand’s portfolio will offer the opportunity to build environments and vehicles to play out the G.I. JOE vs. COBRA fantasy and will feature KREON figures based on popular characters from both the heroic G.I. JOE team like DUKE and SNAKE EYES as well as the villainous COBRA organization like FIREFLY and STORM SHADOW.

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TOY FAIR: G.I. JOE 2013 product line announced

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Press Release

The ‘original action figure’ returns in 2013 with new figures, role-play toys and more to deliver action and fun inspired by the G.I. JOE vs. COBRA saga!  The highly-anticipated movie, G.I. JOE: RETALIATION hits theaters on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki and more. With the G.I. JOE: RETALIATION inspired line of toys, kids and fans can bring the movie alive at home with action figures sized from 3.75-inches to 12-inches tall and detailed vehicles to transport their squadrons to battle. With new role-play toys such as masks, swords and blasters, kids can imagine themselves as part of the G.I. JOE team. Hasbro will also introduce two new expressions for the G.I. JOE brand in 2013 including G.I. JOE MICRO FORCE – a collectible new battle twist featuring 66 micro-sized G.I. JOE and COBRA characters that offer mega-sized battles and fun – and KRE-O G.I. JOE building sets!

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TOYS: Hasbro set to release Star Wars 6-inch line

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Toys have been a staple of what Star Wars is, and how George Lucas made his millions, since Star Wars released in 1977. Well, over 30 years later and toys are still a central part to Star Wars fans and Hasbro is continuing to produce products with their new 6-inch Black Series of figures.

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SDCC’12: Mimoco announces G.I. JOE X Mimobot and Transformers X USB drives

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Press Release

Mimoco (www.mimoco.com), creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, under license from Hasbro, Inc., is introducing new G.I. JOE and TRANSFORMERS character-based MIMOBOT flash drives at Comic-Con International. These releases are Mimoco’s second collection featuring Hasbro franchises in MIMOBOT® flash drive form and function. The collection includes retro designs of popular G.I. JOE characters in MIMOBOT’s stylized appearance including SNAKE EYES, COBRA COMMANDER, and STORM SHADOW. The TRANSFORMERS line features retro BUMBLEBEE and STARSCREAM character designs.

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SDCC’12: Hasbro unveils new Star Trek building sets

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Press Release

At Comic-Con, the KRE-O brand from Hasbro, Inc. (NASDAQ: HAS) boldly goes where no one has gone before.  Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters.  Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.

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SDCC’12: JEM gets Hollywood treatment for convention exclusive

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Habro continues its toy announcements for the San Diego Comic-Con with an exclusive Hollywood Jem doll available from the Hasbro online store and at the company booth (#3329) at the convention.

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SDCC’12: Hasbro shows off G.I. JOE special edition toys

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As the San Diego Comic-Con draws ever near, Hasbro is showing off the special edition/exclusive toys it will have at its booth during the show. First up, G.I. JOE, with a pretty cool looking HISS tank.

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