
Last week, the comic-book-o-sphere was abuzz with speculation that the Invincible Iron Man Annual #1 would cost more in its digital format when it goes Day and Date release. Yesterday, Marvel CCO Joe Quesada confirmed that those who decide to buy the annual via the Marvel iPad App would indeed pay an extra buck.
“The Iron Man comic is over 60 pages, and in print it’s priced at $4.99, but on average for that kind of page count, we would have priced it at $5.99 or broken it up into three $2.99 issues. Our comics on the Marvel App are priced at $1.99 and the way the annual is written it breaks up nicely into three chapters perfectly, so that’s how we’ll break It up in the app. So, when you do the math on this one, the direct market comic shop has the advantage in price on this one, and we’ve already received word from retailers that they feel this is the best way to set this test up.” – Comic Book Resources
A test, or a brilliant master plan for regular method of operation?
In the past, “tests” for price increases have resulted in company wide changes, and I expect that increased digital day and date release costs to become the norm for Marvel. While I understand Quesada’s reasoning for increasing the cover price so as not to anger or upset the local comic shop owners, if you really think about it, upping the price for this annual (and presumably all future day and date releases) is a huge profit margin maker for Marvel.
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