Or – “The Power Of Marketing In Action!”
Over the last few years, the comic book industry has become much more about promotion, about that killer idea, about promotion and perception of a book as much as the book itself. The recent promotional blitz for Morning Glories hooked me early, and brought me onto that title from day one with clever and attractive teasers (in more than one sense of the word.) When they followed those with the bizarre, endearingly vulgar promos that heralded this book, I was sure that we were looking at something special. Whether that something is a monster hit or a massive misfire wasn’t clear… until NOW.