Over the weekend, the Frank Miller graphic novel turned Zach Snyder direct Warner Bros. movie brought home a staggering $70 million in box office receipts, making it the third biggest R-rated movie opener.
Mark Canton, who produced “300” with Gianni Nunnari, Jeff Silver and Bernie Goldmann, ascribed a large part of the movie’s success to Warners’ decision to roll it out during spring break. “That has now become a long window,” he said. Warner Bros. “took March and made it into summer.”
Warners wouldn’t say if there are any plans to turn “300” — a pic shot entirely in a warehouse in Montreal for about $60 million — into a franchise. “I don’t know if there’s a ‘301,’ ” Fellman said. “Maybe there’s a ‘299.’ “
via Variety (link)