Sometimes, shopping is war.  And war is hell…  Your Major Spoilers review of Black Friday #1 from Scout Comics awaits!


Writer: Jon Clark
Artist: Travis Williamson
Colorist: Travis Williamson
Letterer: April Brown
Publisher: Scout Comics – Black Caravan
Cover Price: $3.99
Release Date: February 17, 2021

Previously in Black FridayBlack Friday is the biggest shopping day of the year.  Millions of Americans pack the aisles of retail outlets all over the country battling for the best bargains.  While an unlucky clean-up crew deals with the aftermath of the latest Black Friday frenzy, they discover that years of pent-up negative energy has released something very evil and dark into their superstore, which is just the way corporate wanted it.


We start with a puddle of blood in the middle of the night…  like ya do.  Javi and Ceci, two Star-Mart employees, discover it in the middle of the aisle during the cleanup from Black Friday.  Ceci is fascinated, immediately remarking that something feels strange, while Javi just wants to finish up and get home.  More people arrive and it becomes clear that their discovery is on the site of a murder the previous year on Black Friday, and their investigation leads to a pile of dolls left over from the previous year.  Joined by their manager and another employee, Javi and Ceci move aside the dolls to find a horrific sight underneath…  and something coming up from below.


This issue moves in fits and starts, with Javi discovering the blood on page one but not actually getting to look at it until page five, with a lot of exposition in between.  There are a number of moments where the story stops dead to explain a bit of previous continuity or introduce a new character, and the revelation that there is a hole in the floor that seems to lead to hell is truly unclear, both verbally and visually.  The art is oddly fascinating in this issue, with moments that remind me of Kyle Baker, John Layman and even Bill Plimpton hidden in these pages, but there are also enough problematic storytelling moments that pull me away from that. Even so, it’s got some fascinating visuals among the inconsistencies, and the final page is a successfully terrifying “To Be Continued” moment.


All in all, Black Friday #1 is clearly the work of relatively new creators who are still putting it all together, but the premise is intriguing, the art is interesting more often than not, and even the strange stutter-step pacing leads to a climactic moment that works for me, earning 2.5 out of 5 stars overall.  I’m not sure that I’ll be back for the next issue, but I’ll absolutely be willing to read the inevitable trade paperback collection when it becomes available, if only to see these creators grow issue-by-issue.

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There's something fascinating about this art, but the story's build and pacing are distracting and staccato, making for an odd reading experience.

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Once upon a time, there was a young nerd from the Midwest, who loved Matter-Eater Lad and the McKenzie Brothers... If pop culture were a maze, Matthew would be the Minotaur at its center. Were it a mall, he'd be the Food Court. Were it a parking lot, he’d be the distant Cart Corral where the weird kids gather to smoke, but that’s not important right now... Matthew enjoys body surfing (so long as the bodies are fresh), writing in the third person, and dark-eyed women. Amongst his weaponry are such diverse elements as: Fear! Surprise! Ruthless efficiency! An almost fanatical devotion to pop culture! And a nice red uniform.

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