Marvel Unlimited, the digital comic subscription service, has announced it is shrinking the release date for new digital comics from six months to three months after the comic has released to comic shops.
“Since the beginning of the year, we’ve seen our stories read tens of millions of times on Marvel Unlimited, and we’ve seen a rising number of fans now looking to dive into more of their favorite stories featuring Spider-Man, Captain America, Captain Marvel, Black Panther, the X-Men, and more,” said Jessica Malloy, VP of Marketing, Marvel New Media in a press release from Marvel Comics. “This expansion for Marvel Unlimited delivers exactly that: fans can now read more of their favorite comics sooner! No other service can provide this kind of value and access to so many Marvel comics in one place. We’re thrilled to now be able to offer even more to readers.”
Marvel Unlimited currently offers more than 28,000 comics to subscribers.
This is a move in the right direction, but still does not match the day and date release that Archie and others are doing with comIXology. That being said, the key takeaway from this announcement is that comic subscription services are going to be a big deal going forward, and we are going to see a big battle between Marvel Unlimited, DC Universe, and comiXology Unlimited in the coming months.