PRESS RELEASE

Archie Comics and Kate Spade New York announced plans today to launch a chic and colorful collaboration starring classic comic BFF’s – Betty Cooper and Veronica Lodge, in a deal licensed by King Features Syndicate, home to some of the world’s most popular entertainment characters and licensing agent for Archie Comics, the leading mass market comic book publisher in the world and a vibrant media company whose iconic library includes characters such as Archie, Jughead, Sabrina the Teenage Witch, Katy Keene and Josie and the Pussycats.

Inspired by the classic ’40s Archie comic book style, the beautifully optimistic and feminine collection includes a variety of handbags, tote bags, backpacks, keychains, pin badges and small leather goods offerings consisting of wallets, pouches and coin purses. Riverdale High’s best friend duo shines in this fun and flirty collaboration that showcases the characters’ differing personal styles; Betty’s classic preppy flair and Veronica’s sleek dark style are both fabulously reflected throughout the line.

“When you think of best friends, the first people that come to mind are Betty and Veronica,” said Archie Comics CEO and Publisher Jon Goldwater. “Having the chance to partner with Kate Spade for this amazing collaboration is a dream, and Betty and Veronica are a perfect match for the Kate Spade New York brand.”

“We are thrilled to be working with Kate Spade New York on behalf of Archie Comics to bring Riverdale High’s most fashionable duo to fans across the nation and select markets around the globe,” said King Features Vice President and General Manager, Global Head of Licensing Carla Silva. “This collection not only celebrates Betty and Veronica’s unique sense of style, but also the special bond of their friendship.”

The Kate Spade x Betty and Veronica collection is available worldwide at Kate Spade New York Outlet stores.

Nearly 80 years after the Riverdale High gang’s historic debut,Archie remains one of the hottest and most vibrant comic properties in the world. Other product launches King Features has recently fostered on behalf of Archie Comics include a Betty & Veronica x Torrid x Project Runway All-Stars apparel collaboration, apparel from Bioworld and Philcos, a gaming app from Ludia, collectible toys from Funko, toys from Super7, statues and miniatures from Icon Heroes, puzzles by Outset Media, Zynga slot machines and more.

ABOUT ARCHIE COMICS Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, Afterlife With Archie, the Dark Circle Comics superhero characters (The Black Hood, The Fox, The Shield, Sam Hill and more), Li’l Jinx and many more. Archie Comics have sold over 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, the Archie Comics characters are spotlighted weekly on The CW’s Riverdale and Katy Keene TV series and the Netflix series Chilling Adventures of Sabrina, and have been featured in animation, television, film and music. Follow Archie Comics on Twitter, Facebook, YouTube, and the Archie Comics Store.

ABOUT KING FEATURES King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world renowned pop culture brands such as Popeye®, Betty Boop™, Cuphead, Flash Gordon™, The Phantom™, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features will produce The Cuphead Show! with Netflix Animation, set to debut in 2020. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™ and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.

ABOUT KATE SPADE NEW YORK Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique styles ynonymous with joy. Under the vision of Creative Director Nicola Glass, the brand continues to celebrate confident women with a youthful spirit. Kate Spade New York is part of the Tapestry house of brands.

via Archie Comics

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