Diamond Comic Distributors has released the initial breakdown of comic sales for August 2018, and while comic sales are up compared to this time last year, the month to month dropped slightly. Could $5.99 comics be behind it all?

The unit share breakdown is not surprising. Marvel continually ships more comics than anyone else, and Image has been shipping more titles in the recent months, so the top three publishers really come as no surprise.

TOP COMIC BOOK PUBLISHERS  
PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS40.87%43.12%
DC ENTERTAINMENT27.51%31.02%
IMAGE COMICS8.90%9.08%
IDW PUBLISHING4.43%3.81%
DARK HORSE COMICS3.05%2.37%
BOOM! STUDIOS2.58%2.30%
VIZ MEDIA1.33%0.54%
DYNAMITE ENTERTAINMENT1.32%1.12%
TITAN COMICS0.98%0.66%
AFTERSHOCK COMICS0.63%0.72%
OTHER NON-TOP 108.40%5.27%
A listing of the top comic publishers by dollar and unit share.

There are other people far more insightful than us that will break down the comparative sales statistics, but I was really hoping August would continue the positive growth for the industry. There are a number of factors that I have noticed over the years that show August/September to take a drop, with the number one culprit appearing to be students going back to school, and extra money being used for other purchases.

Comparative Sales Data for August 2018

COMPARATIVE SALES STATISTICS  
DOLLARSUNITS
AUGUST 2018 VS. JULY 2018
COMICS-1.95%-6.19%
GRAPHIC NOVELS33.98%28.57%
TOTAL COMICS/GN6.88%-3.97%
TOYS49.89%32.04%
AUGUST 2018 VS. AUGUST 2017
COMICS5.04%-5.25%
GRAPHIC NOVELS2.91%1.44%
TOTAL COMICS/GN4.37%-4.71%
TOYS13.76%4.26%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS1.31%-6.80%
GRAPHIC NOVELS-6.73%-8.83%
TOTAL COMICS/GN-1.10%-6.95%
TOYS-5.15%-8.32%

And now for the moment you’ve all been waiting for – the top ten comics for the month. Here, I was very surprised to see two comics (Fantastic Four #1 and Infinity Wars #1) taking the top spot – especially with that $5.99 price tag.

Top Ten Comic Books by Units Shipped

RANKDESCRIPTIONPRICEPUBLISHER
1FANTASTIC FOUR #1$5.99MAR
2INFINITY WARS #1$5.99MAR
3BATMAN #52$3.99DC
4BATMAN #53$3.99DC
5AMAZING SPIDER-MAN #3$3.99MAR
6THE SANDMAN UNIVERSE #1 (MR)$4.99DC
7AMAZING SPIDER-MAN #4$3.99MAR
8SUPERMAN #2$3.99DC
9JUSTICE LEAGUE #5$3.99DC
10JUSTICE LEAGUE #6$3.99DC

Top 10 Comic Books by Dollars Invoiced

RANKDESCRIPTIONPRICEPUBLISHER
1FANTASTIC FOUR #1$5.99MAR
2INFINITY WARS #1$5.99MAR
3THE SANDMAN UNIVERSE #1 (MR)$4.99DC
4BATMAN #52$3.99DC
5PUNISHER #1$4.99MAR
6BATMAN #53$3.99DC
7AMAZING SPIDER-MAN #3$3.99MAR
8INFINITY WARS #2$4.99MAR
9AMAZING SPIDER-MAN #4$3.99MAR
10VENOM: FIRST HOST #1$3.99MAR

While many will point out that both of these titles are first issues and, in the case of The Fantastic Four, the much-anticipated return of a favorite team. That’s all well and good, but I’m concerned we are seeing the first salvo for a company-wide¬†(maybe industry-wide) push for $5.99 cover prices for all comics.

What take-aways¬†are you culling from the charts above? Are you concerned about $5.99 becoming the norm instead of the exception? Use the comment section to share your thoughts. Next week, we’ll have the complete rundown for August 2018.

via Diamond Comic Distributors

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About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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