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Wedding issue tops the charts as Marvel and DC split the top ten comics in July

Diamond Comic Distributors has released the initial wave of data regarding the comic book direct market for July 2018. As expected, Batman #50, featuring the non-wedding of Batman and Catwoman, topped the charts.

Both Marvel and DC had five titles in the top ten, with Doomsday Clock #6 ranked #4 and Superman #1 ranked #5. This is the first time in a while that I remember the two publishers having an even split in the top ten without The Walking Dead or other comic making an appearance.

Top 10 Comic Books by Units Shipped

TOP 10 COMIC BOOKS BY UNITS SHIPPED   
RANKDESCRIPTIONPRICEPUBLISHER
1BATMAN #50$4.99DC
2AMAZING SPIDER-MAN #1$5.99MAR
3CAPTAIN AMERICA #1$4.99MAR
4DOOMSDAY CLOCK #6$4.99DC
5SUPERMAN #1$3.99DC
6CATWOMAN #1$3.99DC
7AMAZING SPIDER-MAN #2$3.99MAR
8BATMAN #51$3.99DC
9X-23 #1$4.99MAR
10COSMIC GHOST RIDER #1$3.99MAR

The data is slightly different when you look at the top ten when you look at the amount of money invoiced by Diamond Comic Distributors to the comic book shops.

Top 10 Comic Books By Dollars Invoiced

TOP 10 COMIC BOOKS BY DOLLARS INVOICED   
RANKDESCRIPTIONPRICEPUBLISHER
1BATMAN #50$4.99DC
2AMAZING SPIDER-MAN #1$5.99MAR
3CAPTAIN AMERICA #1$4.99MAR
4DOOMSDAY CLOCK #6$4.99DC
5SUPERMAN #1$3.99DC
6AMAZING SPIDER-MAN #2$3.99MAR
7X-23 #1$4.99MAR
8CATWOMAN #1$3.99DC
9BATMAN #51$3.99DC
10COSMIC GHOST RIDER #1$3.99MAR

Keep in mind some of the comics in the top ten lists were marked as returnable, which means 100,000 copies could have shipped and billed, but half of those could have been returned. Also, data sent to us from Diamond Comic Distributors only tracks the direct market, and does not include data on the actual number of comics sold to customers.

Due in part to the sheer number of comics shipped this month and the slowly creeping cover prices, overall sales for July 2018 were up compared to June, with the overall trend for the year to year comparison rising as well. However, when it comes to the year to date compared to 2017, the numbers are very different.

Comparative Sales Statistics July 2018

 DOLLARSUNITS
JULY 2018 VS. JUNE 2018
COMICS14.18%7.84%
GRAPHIC NOVELS-13.07%-9.36%
TOTAL COMICS/GN6.01%6.55%
TOYS16.78%-0.28%
JULY 2018 VS. JULY 2017
COMICS17.37%10.40%
GRAPHIC NOVELS-9.11%-4.96%
TOTAL COMICS/GN9.53%9.27%
TOYS15.77%4.94%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS0.76%-7.02%
GRAPHIC NOVELS-8.26%-10.42%
TOTAL COMICS/GN-1.93%-7.28%
TOYS-8.63%-10.45%

It will be interesting to see how the real data nerds interpret the comparative sales data for July 2018, and I can’t wait to see the overall trend on how the industry is doing.

via Diamond Comic Distributors

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The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

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