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Marvel Comics sells more books, but Justice League is number one

Diamond Comic Distributors has released the first batch of information about the comic sales for June 2018, and while Marvel Comics once again nabbed the largest part of the market share, it is the Justice League that came out on top.

While it will be hard for DC Comics to ever beat Marvel in terms of the largest market share (Marvel simply ships more books), the interesting race to watch for the next couple of months will be between Dark Horse, IDW Publishing, and Dynamite Entertainment to see who will come out as the solid number four publisher in the industry.

TOP COMIC BOOK PUBLISHERS JUNE 2018

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS38.42%40.98%
DC ENTERTAINMENT30.54%33.73%
IMAGE COMICS10.46%11.48%
DARK HORSE COMICS3.23%2.10%
IDW PUBLISHING2.46%1.66%
DYNAMITE ENTERTAINMENT2.10%1.51%
BOOM! STUDIOS1.62%1.76%
VIZ MEDIA1.18%0.43%
ONI PRESS INC.1.09%0.83%
TITAN COMICS0.87%0.68%
OTHER NON-TOP 108.03%4.84%

When you look at the Top Comic Book Publishers breakdown, I really can’t see how people constantly pick and complain about the number four and lower spots as we are talking about less than 3% of the total number of comics shipped.

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL
SHIPPED
MARVEL COMICS87330120
DC ENTERTAINMENT73311105
IMAGE COMICS6015075
IDW PUBLISHING1918037
DARK HORSE COMICS2015035
BOOM! STUDIOS2310033
DYNAMITE ENTERTAINMENT187025
TITAN COMICS175123
VIZ MEDIA020020
ONI PRESS710017
OTHER NON-TOP 1011317619308
TOTAL43734021798

The area everyone should focus on is how well the industry has done compared to previous months and years. In that area, things don’t look as good in the monthly sales data, even though the second quarter of this year is better than the first.  The comparative sales data will surely generate a lot of talk from certain nay-sayers, and I expect the business meetings between publishers and retailers will be intense at this year’s San Diego Comic-Con.

Comparative Sales Data for June 2018

 DOLLARSUNITS
JUNE 2018 VS. MAY 2018
COMICS-16.71%-6.22%
GRAPHIC NOVELS-7.44%-8.41%
TOTAL COMICS/GN-14.13%-6.39%
TOYS1.03%4.22%
JUNE 2018 VS. JUNE 2017
COMICS-11.14%-8.93%
GRAPHIC NOVELS-2.15%-14.24%
TOTAL COMICS/GN-8.62%-9.35%
TOYS-11.53%17.66%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS-1.84%-9.65%
GRAPHIC NOVELS-8.12%-11.22%
TOTAL COMICS/GN-3.72%-9.77%
TOYS-11.98%-12.70%
SECOND QUARTER 2018 VS. FIRST QUARTER 2018
COMICS19.97%12.84%
GRAPHIC NOVELS19.01%19.68%
TOTAL COMICS/GN19.70%13.34%
TOYS-16.97%-7.55%
SECOND QUARTER 2018 VS. SECOND QUARTER 2017
COMICS3.01%-4.85%
GRAPHIC NOVELS-3.41%-10.32%
TOTAL COMICS/GN1.10%-5.28%
TOYS-14.46%-13.05%

With that in mind, at least DC has a few bragging rights today as Justice League #1 came out on top in June.

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1JUSTICE LEAGUE #1$3.99APR180140-MDC
2THE MAGIC ORDER #1 [*] (MR)$3.99APR180455-MIMA
3TONY STARK: IRON MAN #1$4.99APR180665-MMAR
4AMAZING SPIDER-MAN #801$3.99APR180766-MMAR
5BATMAN #49$2.99APR180171-MDC
6BATMAN #48$2.99APR180169-MDC
7DEADPOOL #1$4.99APR180698-MMAR
8THOR #1$5.99APR180649-MMAR
9X-MEN GOLD #30$4.99APR180810-MMAR
10JUSTICE LEAGUE #2$3.99APR180143-MDC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1JUSTICE LEAGUE #1$3.99APR180140-MDC
2TONY STARK: IRON MAN #1$4.99APR180665-MMAR
3DEADPOOL #1$4.99APR180698-MMAR
4THOR #1$5.99APR180649-MMAR
5AMAZING SPIDER-MAN #801$3.99APR180766-MMAR
6X-MEN GOLD #30$4.99APR180810-MMAR
7THE IMMORTAL HULK #1$4.99APR180691-MMAR
8BATMAN #49$2.99APR180171-MDC
9JUSTICE LEAGUE #2$3.99APR180143-MDC
10VENOM #2$3.99APR180768-MMAR

We will have a rundown of comics sold in the direct market on Monday, but for now, share your thoughts and insights into this early data.

via Diamond Comic Distributors

 

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The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

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