When it comes to the direct market, there is a lot of speculation that can be made on exactly how many copies of a comic were sold, but when it comes to Amazing Spider-man #800 one thing is clear, it dominated the direct market in May 2018.

Top 10 Comic Books by Units Shipped    
RANKDESCRIPTIONPRICEITEM CODEVENDOR
1AMAZING SPIDER-MAN #800$9.99MAR180826-MMAR
2VENOM #1$4.99MAR180796-MMAR
3DOOMSDAY CLOCK #5$4.99MAR180233-MDC
4AVENGERS #1$4.99MAR180776-MMAR
5BLACK PANTHER #1$4.99MAR180786-MMAR
6BATMAN #47$2.99MAR180256-MDC
7BATMAN #46$2.99MAR180254-MDC
8JUSTICE LEAGUE: NO JUSTICE #1$3.99MAR180228-MDC
9THE MAN OF STEEL #1 [*]$3.99APR180145DC
10THE WALKING DEAD #179 (MR)$3.99MAR180767-MIMA

When you have a $9.99 book on the market, it is is the number one book shipped in the direct market, it should come as no surprise that this gave Marvel a significant chunk of the dollar share for the month, compared to DC Entertainment’s 25% take. That being said, by the time you look at the number of units shipped, DC and Marvel were very close to one another.

TOP COMIC BOOK PUBLISHERS  
PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS42.64%38.35%
DC ENTERTAINMENT25.71%37.87%
IMAGE COMICS10.83%9.67%
IDW PUBLISHING3.65%3.07%
DARK HORSE COMICS2.54%1.63%
BOOM! STUDIOS1.96%1.58%
DYNAMITE ENTERTAINMENT1.64%1.30%
VIZ MEDIA1.12%0.40%
ONI PRESS1.03%0.48%
VALIANT ENTERTAINMENT0.84%0.90%
OTHER NON-TOP 108.03%4.75%

So, how did May compare to this time last year?

 DOLLARSUNITS
MAY 2018 VS. APRIL 2018
COMICS7.00%2.99%
GRAPHIC NOVELS6.94%4.85%
TOTAL COMICS/GN6.98%3.13%
TOYS4.95%23.84%
MAY 2018 VS. MAY 2017
COMICS6.23%-8.63%
GRAPHIC NOVELS-8.04%-13.85%
TOTAL COMICS/GN1.84%-9.06%
TOYS-28.63%-30.85%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS0.22%-9.80%
GRAPHIC NOVELS-9.31%-10.56%
TOTAL COMICS/GN-2.67%-9.85%
TOYS-12.06%-17.25%

Month to month looks positive, as I know how important a 4% growth is to a company. That being said, if it wasn’t for Spider-Man #800 the numbers would be quiet different, and I’m very surprised that the graphic novels category took a big dump in the number of units sold, as that market tends to be fairly stable over time. The climb out of the hole from the slump the industry has been in continues to be a slow one. At this point, one would expect sales to climb significantly – especially now that everyone will have to wait until November to get their hands on new games announced at E3.

via Diamond Comic Distributors

 

 

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About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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