DC Comics recently made news with the announcement of its all-ages and young adult imprints DC Zoom and DC Ink. Now, the comic book publisher is ready to court its readers once again with the launch of DC Black Label.

No, it is not the new Johnny Walker brand, but it is a new imprint that will allow top creators to craft their own stories that will be outside of the mainstream continuity.

“Many of our perennially best-selling, critically acclaimed books were produced when we unleashed our top talent on standalone, often out-of-continuity projects featuring our most iconic characters, a prime example being Frank Miller’s THE DARK KNIGHT RETURNS,” explains publisher Jim Lee. “Creating DC Black Label doubles down on our commitment to working with all-star talent and trusting them to tell epic, moving stories that only they can tell with the highest levels of creative freedom.”

Out of the gate will be Frank Miller and John Romita Jr’s previously announced Superman: Year One. The three-part story will be released in prestige format in August 2018.

“DC Black Label offers leading writers and artists of any industry the opportunity to tell their definitive DC stories without being confined to canon,” explains executive editor Mark Doyle. “We are carefully crafting each series to fit the vision of the creative team. All of these creators are masters of their craft. I’m psyched to be working on a Wonder Woman story with Kelly Sue and Phil, helping to bring John’s vision of THE OTHER HISTORY OF THE DC UNIVERSE to life and reuniting with some of the greatest Batman talents in the industry.”

If F-Continuity is the direction DC wants to go, then breaking these stories out into their own imprint – which is definitely not Elseworlds – is the best way to do it. Fans who want their legacy stories to mean something going forward can stay with the main DCU, and those who desire a different take now have DC Black Label. While I doubt a whole new DC Universe will emerge from DC Black Label, it will serve as a way to see how different creator approach their favorite DC characters.

The following books round out the first wave of DC Black Label titles:

Superman Year OneSUPERMAN: YEAR ONE from Frank Miller (THE DARK KNIGHT RETURNS, BATMAN: THE DARK KNIGHT: MASTER RACE) and John Romita Jr. (ALL-STAR BATMAN, SUPERMAN)
A groundbreaking, definitive treatment of Superman’s classic origin story in honor of his 80th anniversary. This story details new revelations that reframe the Man of Steel’s most famous milestones—from Kal-El’s frantic exile from Krypton, to Clark Kent’s childhood in Kansas, to his inevitable rise to become the most powerful and inspiring superhero of all time.

BATMAN: LAST KNIGHT ON EARTH from Scott Snyder and Greg Capullo, the creative team behind DARK KNIGHTS: METAL
Batman wakes up in a desert. He doesn’t know what year it is or how The Joker’s head is alive in a jar beside him, but it’s the beginning of a quest unlike anything the Dark Knight has undertaken before. In this strange future, villains are triumphant and society has liberated itself from the burden of ethical codes. Fighting to survive while in search of answers, Bruce Wayne uncovers the truth about his role in this new world—and begins the last Batman story ever told.

Batman: DamnedBATMAN: DAMNED from Brian Azzarello and Lee Bermejo, the creative team behind JOKER
On a deserted Gotham City bridge, a body is found. Whispers spread the news: Joker is dead. But is this a dream come true or a nightmare being born? Now Batman and DC’s outlaw magician John Constantine must hunt the truth through a Gotham City hellscape. The city’s supernatural recesses are laced with hints about a killer’s identity, but the Dark Knight’s descent into horror will test his sanity and the limits of rationality, as he must face a horror that doesn’t wear a mask.

WONDER WOMAN HISTORIA: THE AMAZONS from Kelly Sue DeConnick (Bitch Planet) and Phil Jimenez (INFINITE CRISIS)
A Homeric epic of the lost history of the Amazons and Queen Hippolyta’s rise to power. Featuring monsters and myths, this three-book saga spans history from the creation of the Amazons to the moment Steve Trevor washes up on the shores of Paradise Island, changing our world forever.

WONDER WOMAN: DIANA’S DAUGHTER (working title) from Greg Rucka (WONDER WOMAN, BATWOMAN)
It’s been 20 years since the world stopped looking to the skies for hope, help, and inspiration. Now the world keeps its eyes down, and the powers that have risen have every intention of keeping things that way. Amongst a scattered, broken resistance, a young woman seeks to reclaim what has been forgotten, and on the way will learn the truth about herself, her heritage, and her destiny.

THE OTHER HISTORY OF THE DC UNIVERSE from John Ridley (12 Years a Slave, THE AMERICAN WAY)
A compelling literary series analyzing iconic DC moments and charting sociopolitical gains through the perspectives of DC Super Heroes who come from traditionally disenfranchised groups, including John Stewart, Extraño, Vixen, Supergirl, Katana and Rene Montoya, among others. At its core, the story focuses on the lives of those behind the costumes, and their endeavors to overcome real-world issues. It isn’t about saving the world, it’s about having the strength to simply be who you are.

What are your thoughts on DC Black Label? Use the comment section below, and let your thoughts be heard.

via DC Comics

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About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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